How to compete with Warby Parker?: "Customers in the US can sign up to the Endless Designer Prescription service for USD 29 per month, or the Endless Sunglasses service for USD 19 per month. They can then choose from a selection of over 1,000 glasses, including the latest styles and weekly new arrivals. The glasses are shipped, for free, to the customer’s chosen address, and they can then keep them for as long as they want. When they are ready for a new look, they simply pick out a new pair which will be sent out within the week. Customers must then return the first pair within five days. The monthly fee includes insurance, allowing for a bit of wear and tear, and if a customer wants to purchase a pair, Ditto will deduct the rental fees they have already paid into the program — up to a total of two months."
How many styles of glasses are you really going to want to wear at any given time? After subscribing for a year, you'd have paid a total of $348. If you hit ClearlyContacts on the right day, you could get at least two pairs to own for that amount
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