Directr

I'm a big fan of Directr - the trimming/editing/organizing workflow is the best I've seen in an app. And their target - "the gap between Vine and high end production" - is an underserved (and quickly growing!) market.

I didn't realize they pivoted to the business customer. I played with their consumer app (https://itunes.apple.com/us/app/...) a while back. Would love to hear the story behind this.

I'm happy to see Directr up here today. I'm Directr's product lead, web (and sometimes iOS) dev, if anyone is curious about the what, how, or why in what we're trying to do. But in short, we know there are a lot of businesses hankering to make video regularly... to tell compelling stories about their teams, their products, their innermost desires and fears. There's a huge gap between Vine and high end production (about $5000/minute). We're trying to fill that giant gap and allow regular folks to make great video.

Welcome, @jgmakes! Outside of the market need you mentioned, I'm curious to hear how and why you decided to move from consumer to business customers. Was there a particular trigger for this pivot?

Users of our consumer app started to make movies about their businesses and nonprofits, which was fun to watch, and it wasn't long before they were asking how they could add their own branding, publish in HD, and do things like adding voiceovers to shots... and we decided to make that possible. Branding was really a huge one. We're not dropping our consumer (purple) app though. There are way too many people making cool movies. One man just shot a 10 minute reality show about his friend that saves cats. It's amazing. And hilarious. And for real. How can you say no to that?

I guess I'm forgetting one important factor. Businesses reached to say they wanted to pay us. That's a fairly important trigger.

@jgmakes "I guess I'm forgetting one important factor. Businesses reached to say they wanted to pay us. That's a fairly important trigger." One of the better reasons to pivot :)