De-Influenced
The supplement fact-checker TikTok doesn't want you to use
7 followers
The supplement fact-checker TikTok doesn't want you to use
7 followers
De-Influenced is Yuka for supplements, built for one thing: independent truth over marketing hype and spin. We analyse formulas against clinical evidence, check for meaningful dosing, score transparency, and point users to better alternatives. No sponsorships, no affiliate bias, no commercial incentive to praise weak products, just consumer-first supplement analysis built to help shoppers cut through hype and buy with confidence.
The inspiration was All About Dog Food — that was exactly the vibe I was going for, but for supplements.
I was coming to an age where I was considering supplements, and I got completely overwhelmed. You search for one thing and you're completely assaulted with ads — Elle Macpherson, David Beckham, one of the Kardashians, every man and his dog pushing their stack. All of it social media-driven, most of it completely devoid of evidence.
I'd had experience of developing apps before and have spent 20+ years in healthcare IT. My other half has been frontline NHS for nearly 30 yrs. So I knew what real clinical evidence looks like — and I knew this wasn't it.
De-Influenced isn't anti-supplement. It's anti-influencer. Anti BS. People will always want to try supplements. But the gap between what's being sold and what the science actually supports is enormous — and nobody was building a tool to call it out.
So I did. Would love to know what you think.