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Hi Product Hunt!
EVERY website on the internet is missing 15β25% of data (on average) from analytics dashboards like Google Analytics (and many more!). The data collection is blocked by a growing number of network and ad blockers, privacy browsers, extensions, VPNs, etc. Server-side tag managers (even first-party) don't solve this problem either, as network requests inevitably contain patterns that blockers can recognize.
For your business and websites, this means:
π Incomplete conversions, attribution, referral, and other metrics
π Engineering time wasted on workarounds for accurate data collection
π Skewed reports due to missing data
π A missing segment of usually the most solvent and tech-savvy customers
π Missed opportunities in product decisions and marketing
π...all resulting in you still treating data from the web as "approximate", while it can be a source of truth
I'm excited to announce the launch of DataUnlocker 2.0 β the ad hoc tool for websites to finally fix that missing % of data. For ALL your existing tools. The % of missing data varies by niche:
β«οΈ Up to 50% in crypto
β«οΈ 30% in tech & gaming
β«οΈ 15β20% in ecommerce & media
Weβve been live since 2021, and DataUnlocker 2.0 is a much more advanced, completely re-engineered successor β built for scale, resilience, and full-spectrum web application protection. It works by rerouting and shielding your analytics traffic using protected (encoded) proxy + JavaScript defenses that blockers canβt strip out of the web app.
Happy to hear your thoughts!
Blog post: https://www.dataunlocker.com/blo...
Website: https://www.dataunlocker.com/
Web Admin: https://admin.dataunlocker.com/
Full overview:
Docs: https://docs.dataunlocker.com (+ lots of inline docs on Web Admin)
Affiliate program: https://docs.dataunlocker.com/pr...
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@nikitaeverywhere this is indeed an interesting problem to solve! Whatβs the main difference between first and second version?
@sasha_buratynskyiΒ the first version was a PoC, done really fast, in 4 months as a pet project. v1 product had lots of mistakes in it: mainly, easily bypassed tech and architecture vulnerable to blocking, bad pricing (no plans, no free tier, cheap overall), very complex customer onboarding (we were quite non-trivial product to install) and so on.
I've got huge experience from the first product by facing what ad blocker can and can't do. Now all this is applied in 2.0 product, made for scale.
To compare:
β’ v1
β’ v2
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Feels like you just saved me a ton of nerves π I really appreciate what you did!
Jinna.ai
Jinna.ai
@sasha_buratynskyiΒ the first version was a PoC, done really fast, in 4 months as a pet project. v1 product had lots of mistakes in it: mainly, easily bypassed tech and architecture vulnerable to blocking, bad pricing (no plans, no free tier, cheap overall), very complex customer onboarding (we were quite non-trivial product to install) and so on.
I've got huge experience from the first product by facing what ad blocker can and can't do. Now all this is applied in 2.0 product, made for scale.
To compare:
β’ v1
β’ v2
Feels like you just saved me a ton of nerves π I really appreciate what you did!
FuseBase
Jinna.ai
@kate_ramakaievaΒ thank you Kate! It took 2 years to build 2.0 β my first and very tech-heavy product. It was super hard, but it's finally here!