Custo is an all-in-one growth subscription for early-stage startup founders looking to scale through paid acquisition and cold email. We're simplifying and SaaS-ifying the typical marketing agency relationship.
Hi PH 👋, my name is Cody, the maker of Custo. We help startups figure out growth, specifically through performance marketing and cold email.
Clearly this idea was sparked by the successes of unlimited design subscriptions but when I searched high and low for similar models applied to growth for startups, I didn't find many viable options.
Obviously behind every unlimited design subscription is a great designer, so here's a little about me. I've been in digital marketing for about 8 years now. I've worked in-house and freelance for startups ranging from just past idea stage to post-IPO, with marketing budgets ranging from $500 per month to $2m per month, and everything in between. I'm a bit of a T shaped marketer with the breadth of my experience being in customer acquisition. I'm based in Canada but have helped startups grow globally.
I'm launching Custo because I constantly hear stories of startups struggling with customer acquisition, not being able to bring on an ad agency or hire internally due to budget constraints and minimum spend requirements. Leaving the founder to figure it out, usually at a time when the product should be their main focus.
Our subscription price is 1/5 of most traditional agencies, and 1/10 of hiring a team internally. We have absolutely zero minimum spend requirements, and also no cap. We're able to do all this because we focus on simple account structures and rapid creative testing (two things that also just happen to be best practices).
Here's how Custo can help:
- Launch, build, optimize, and scale ad campaigns on Meta (Facebook) Ads and Google Ads.
- Developing all creative necessary for ads (images, copywriting, etc).
- Implementing and maintaining analytics software and tracking pixels.
- Setting up cold email automations for lead generation.
- Developing high-performance copy for cold email, and executing various A/B tests on said copy.
- Building overall growth and positioning strategies around brand messaging.
- A whole lot more.
Here's what we can't/won't do:
- The subscription does not include ad spend. We're happy to work with you regardless of your ad budget, but it will be in addition to the subscription.
- We don't build websites or landing pages. We will advise on layouts and copy, but when it comes to development we try and stay hands-off.
Thanks PH! Happy to answer any questions in the comments.
AdCove
AdCove