Launching today
Ctruh Studio
Create interactive 3D and XR experiences without coding
789 followers
Create interactive 3D and XR experiences without coding
789 followers
Ctruh Studio is an AI-powered no-code platform that lets anyone create, customise and publish interactive 3D experiences for websites. Generate 3D assets with AI, build immersive product showcases, virtual stores, configurators and AR experiences directly in your browser.
How well does VersaAI handle products with detailed textures or reflectiive materials? I'd be curious to see those results.
Ctruh Studio
@zeeshan_aslam2 Great question, and it's the right thing to be curious about, textures and reflectivity are where a lot of AI 3D quietly falls apart.
On detailed textures, it holds up genuinely well. Earlier in this very thread, someone who runs a ceramics shop said the glaze textures came out close enough to real photos that her customers stopped asking for extra images, and glaze is a tough case. Another user was surprised how well it handled organic detail on plant models.
Reflective and highly specular materials (think chrome, glossy finishes) are the harder edge, they're tough for any AI 3D pipeline, and there's a material editor to dial in roughness and reflectivity after generation. Honestly the best way to judge it is on your own product: drop in an image and see how it does. Free launch credits, no card. I'd genuinely love to see what you throw at it, especially a tricky reflective one.
Congrats on the launch! The e-commerce angle makes sense: I hesitate on furniture and shoes exactly because flat photos hide the scale. One question from someone who ships to shops with heavy pages already: what does a typical embedded 3D showcase add to page weight and load time on mobile?
Ctruh Studio
@artem_t Artem, this is the question serious brands care about most, so let me answer it straight.
Yes, 3D carries more data than a flat image. But almost none of it is on the critical path. The page ships as a complete 2D product page first; the engine and 3D assets are a separate lazy chunk gated behind IntersectionObserver, so nothing 3D loads until the shopper scrolls to it or taps in. Your page's load time is whatever it already scores.
Then the delivery layer, where our patents sit: geometry and textures never load as monolithic files. Our Sequential Virtual Texturing tiles everything across mip levels and streams only the tiles the viewport actually needs, near surfaces high-res, distant ones low. A product with hundreds of MB of textures streams in kilobyte-scale chunks. Model size stops mattering.
On mobile: rendering runs off the main thread (WebGPU with WebGL2 fallback), so it never fights your page's scripts, and an on-device controller eases quality to hold smoothness on that exact phone, even predicting thermal throttling before it stutters. One engine serves a budget Android and a headset alike. Repeat visits cost near-zero bandwidth thanks to per-version scene caching.
So on heavy pages: the 3D doesn't compound your weight, it's lazy-loaded, streamed in tiles, and rendered off the main thread by design. A storefront that costs a brand its load time is a demo, not infrastructure.
This looks promising. How easy is it for someone with no technical background to start using this Ctruh Studio? Congrats @sharun_kanan and team!
Ctruh Studio
@hamza_afzal_butt Thanks so much, Hamza, great to see you here!
Honestly, I'm probably the best test case for your question. I'm a GTM guy, close to zero coding or design skills, and I use Studio all the time. If it needed technical chops, I'd be the first one stuck.
There's no modelling, no code, nothing to install. You start from a product photo you already have, VersaAI turns it into a 3D asset in a couple of minutes, and you build from there right in the browser. The fact that I can do it is kind of the whole point, we built it so the non-technical people are exactly who it works for.
Would genuinely love your take if you give it a spin, free launch credits, no card. Your feedback would mean a lot given how well you know this space.
Excited to finally launch this after months of building and refining it with the team.
One thing we kept hearing from brands was that they wanted 3D and AR experiences, but the workflow was too fragmented: asset creation, optimization, hosting, web integration, and customization all lived in different tools.
Ctruh Studio was built to simplify that entire process in one browser-native platform. The goal is to make immersive commerce practical, not just possible.
Would genuinely love feedback from the Product Hunt community on what workflows we should improve next.
Ctruh Studio
@anand_ghugare Well said, Anand. The fragmentation point is the whole reason this exists, brands weren't missing the ambition for 3D and AR, they were missing a way to do it without gluing five tools together. "Practical, not just possible" is exactly the bar.
And I'll echo your ask to everyone reading: we genuinely want to know which workflows to sharpen next. If you try Studio today, tell us where it flowed and where it snagged, whether that's asset creation, customization, or getting an experience live on your site. That's the feedback shaping our next few releases.
Proud to see CTRUH Studio launch today! 🚀
I’ve been working closely with the product and engineering teams over the past few months, and one thing that really stood out is how much effort usually goes into creating even a single 3D experience. Coordinating asset creation, revisions, integrations, and delivery timelines can easily turn into a multi-week project.
What excites me most about Studio is that it brings all those workflows into one platform and makes them accessible to non-technical teams too. We’ve seen internal demos where product pages went from static images to interactive 3D experiences in a fraction of the usual time and at a fraction of the traditional cost.
From a delivery and operations perspective, reducing dependency on multiple vendors and shortening turnaround time is a huge win for brands.
I’d love to hear from the community here. What is the main reason your team hasn’t adopted 3D or AR yet: investment required, lack of 3D assets, implementation effort, or difficulty proving results?
Ctruh Studio
Vinay here, founder & CEO of Ctruh
I started this company because I kept watching brilliant products get sold through flat photos that did them no justice. We've spent years on a hard technical bet: that immersive 3D and AR shouldn't require a game engine, a specialist team, or weeks of work. It should be as simple as sharing a link.
Studio is the clearest expression yet of that belief. Seeing it in the hands of the community today genuinely means a lot to our whole team.
I'll be here throughout the day, and I'd love to hear what you think, especially the hard questions. Thank you for spending a moment with what we've built.
Ctruh Studio
@ivy_bisht This one got me a little, not gonna lie. That whiteboard line ("go from an idea to a 3D scene without opening a single tool you don't already know") was the whole bet, and half the room being unsure it was buildable is exactly why today feels the way it does.
To everyone reading: this is the kind of thing that doesn't come across in a screenshot. Go open one of the live experiences, rotate something, try it on, and see the "wait, this is just running in my browser?" moment for yourself. We genuinely want to know what you think.