A constantly growing database of successful social media marketing case studies to help you learn how to make good social media content for your own business. Get in-depth breakdowns of what works for other accounts so you can do the same for your account.
I’ve been building building my own SaaS products for that past ~3 years with my main marketing channel being social media marketing (primarily TikTok, Instagram, and Youtube).
Throughout the process I became better than the average individual at making social media content and was able to create viral videos (1million+ views) on multiple different accounts.
During this process I would monitor other businesses’ social media accounts to see what other companies are doing that works and by doing this for over 3 years I amassed a pretty large database of accounts that I have kept tabs on.
I’ve recently decided to start writing case studies of these successful accounts that breaks down the various strategies (both from a high level account perspective + breaking down individual posts) that they use that makes their content successful and wanted to share it with you all in case you were thinking of using social media to market your next project.
It’s a custom built site on NextJS hosted on Vercel and I use Supabase (open-soure firebase alternative) for my auth, db, and storage. Currently it is pretty bare bones (just a list of case studies) but planning to add more features like search, filters by categories (e.g. AI apps, ed-tech, e-commerce) in the future.
Would love any feedback + suggestions on how I could make it better!
in my experience content marketing is how people see your product, the value of ads/cold emailing simply isnt as high.
whats your number one tip (without revealing too much in the case studies of course hah)?
This is amazing - social media is one of the biggest marketing opportunities right now. It can be incredibly efficient done right - loved these case studies, learned a lot. Can’t wait for more!!
congratulations on the launch of content marketing blueprint, dohyun. it's intriguing how you've leveraged real-world data to build this. considering your plans to expand features, how do you intend to ensure the quality and relevance of new case studies as you scale?
@mashy Thanks for the kind words! In terms of relevance and quality of new case studies, that really lies with myself and my cofounder staying up to date on social media and what works/what doesn't work.
There aren't any plans to do any automation as of yet so it'll be all manual curation to ensure high quality. My cofounder and I don't have any plans to "get out" of the social media marketing space so we trust our taste and our ability to stay up to date with what works and what doesn't.
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