“Does my content influence revenue?” 🤷 Content Analytics stops the guesswork to show you whether your content is turning views into dollars 💰and deals 🤝 Dreamdata tracks the multi-user, multi-session B2B buyer journey to tie content to pipeline & revenue
Hi everyone! Ole Dallerup, Dreamdata co-founder and CTO here :wave:
Thanks for the interest and support!
I wanted to give a bit of a tech input into how Dreamdata is able to tie content views to pipeline and revenue.
In a nutshell, our data platform performs the functions of customer data collection, extraction, loading, transformation and modelling.
We collect data from across the go-to-market ecosystem. Integrating with the tools sitting in the tech stacks and tracking site behaviour with our JS tracking script.
We then load and transform this data on BigQuery - joining, cleaning and standardising it - before applying our modelling.
It’s because we have all this data, that we can identify every page view of every session, of every session, by every user of every company and link it to revenue data.
You can find out more about our data platform here.
Also happy to answer any further questions you might have! :)
@satyendra_sahani The essential is to take our script and put on your website + Connect your CRM to Dreamdata. Then we can start connect website behavior with pipeline and revenue generated.
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