Content Analytics by Dreamdata

Discover the real value of your content

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“Does my content influence revenue?” 🤷 Content Analytics stops the guesswork to show you whether your content is turning views into dollars 💰and deals 🤝 Dreamdata tracks the multi-user, multi-session B2B buyer journey to tie content to pipeline & revenue
Content Analytics by Dreamdata gallery image
Content Analytics by Dreamdata gallery image
Content Analytics by Dreamdata gallery image
Content Analytics by Dreamdata gallery image
Content Analytics by Dreamdata gallery image
Content Analytics by Dreamdata gallery image
Content Analytics by Dreamdata gallery image
Free
Launch tags:Analytics•Marketing•Tech
Launch Team
Flowstep
Flowstep
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What do you think? …

Steffen Hedebrandt
Dreamdata Audience Hub
Maker
Hi everyone, I’m Steffen, CMO and co-founder at Dreamdata 👋 The whole team at Dreamdata is super excited to be launching our new product Content Analytics. Content Analytics is a game-changer in the world of B2B content marketing. We’ve tied content to pipeline and revenue - so content marketers can finally prove the value of their efforts in metrics everyone can understand. Dreamdata’s Content Analytics is an account-based data platform and application that measures content influence on pipeline and revenue no matter how long the buying journey. With Content Analytics you’ll finally be able to:- Find which content is influencing pipeline and revenue 💰 Identify which content works best at each stage of your pipeline 🗓 Discover how long it takes from content view to pipeline conversion events and revenue ⏱ Run account-based content marketing campaigns 🏢 Plan and track data-driven content strategies with meaningful KPIs. 📈 And much more… And you can get started Free right away! Let us know what you think!
Matthew Ritchie
Bloks
@steffen_hedebrandt Wow, this really fills a need. I worked doing content in B2B before, and it was always nearly impossible to prove the impact content was having on sales. (Analytics and UTMs can only do so much, and a lot of times we relied on word of mouth—i.e., a customer telling a sales person they found out about our company through a particular piece of content—to know what was actually working.) This feels like a great alternative to more pricier/confusing options.
Steffen Hedebrandt
Dreamdata Audience Hub
Maker
@matthew_ritchie Yes. Exactly. It such a shame that content can be so hard to prove the value of. Most of the times it is valuable. Let me know if you want a quick demo one day.
Matthew Ritchie
Bloks
@steffen_hedebrandt Will do 🙌 I'm not in B2B anymore, but if I know of others who'd be interested, I'll send them your way
Brian Nutt
@steffen_hedebrandt I'm loving this angle. Do you have an API?
Steffen Hedebrandt
Dreamdata Audience Hub
Maker
@brian_nutt Our processed data models are delivered in BigQuery, Snowflake or Redshift.
Tony Beltramelli
Miro
Amazing product!
Steffen Hedebrandt
Dreamdata Audience Hub
Maker
@tonyb Coming from a Product Hunt master like you, Tony, that means a lot! 🙏🏻
Tony Beltramelli
Miro
@steffen_hedebrandt I have no idea what I am doing 😅
Erica Y
Great launch! 🚀 @vylimaki and @arttuhaho check this out.
Arttu Haho
Trustmary Solo
@eeri2 thanks, I will
Steffen Hedebrandt
Dreamdata Audience Hub
Maker
@vylimaki @arttuhaho @eeri2 Thanks for spreading the word. Ping me if you have any questions!
Thomas Schranz ⛄️
findable.
Hunter
Kudos @ launching ?makers 🥳🥳🥳
Steffen Hedebrandt
Dreamdata Audience Hub
Maker
@__tosh Thanks a lot for hunting us! 🙌🏻
Lars Grønnegaard
Dreamdata Audience Hub
Maker
@__tosh Thanks Thomas
Satyendra Sahani
xperi.nz
Congrats on the Launch Larry. what access, Dreamdata required to perform the analytics?
Steffen Hedebrandt
Dreamdata Audience Hub
Maker
@satyendra_sahani The essential is to take our script and put on your website + Connect your CRM to Dreamdata. Then we can start connect website behavior with pipeline and revenue generated.
Satyendra Sahani
xperi.nz
@steffen_hedebrandt Do you think, if anyone can help me setup this from your end?
Steffen Hedebrandt
Dreamdata Audience Hub
Maker
@satyendra_sahani 100% just reach out on our website.
Roland Grenke
Love it! 🙌 Congrats on the launch
Steffen Hedebrandt
Dreamdata Audience Hub
Maker
@rogrenke Thank you, Roland!
Mikkel Settnes
Hi all! I’m Mikkel, Director of Data Science at Dreamdata. 💻 We’re really excited to see our newest product Content Analytics now live! Here’s some background of why and how we’ve put the product together 👇 Content Analytics is the result of B2B’s content marketers' struggle with tying their content efforts to pipeline and revenue. So far, they’ve been unable to answer the simple question: does my content influence the bottom line. That’s mostly because existing tools have only been able to track simple conversions happening in the same session. Content Analytics is tailored fully to the B2B customer journey. Where there are multiple sessions, by multiple users, on multiple devices, over a period of months. Dreamdata is able to do this because our platform connects the whole go-to-market ecosystem, to track every session by every user of every account; revealing the end-to-end B2B customer journey. If you have any questions or feedback about Content Analytics, or how we collect and model our data, I’m here to help! 😀
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