Framer AI AgentsDesign and publish professional sites with AI
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We saw a massive shift in how brands create content. Traditional creator campaigns and celebrity endorsements are effective, but they are notoriously slow, expensive, and logistically painful coordinating schedules, studio rentals, reshoots, and endless back and forth approvals.
At the same time, AI generation technology hit a tipping point. We realized there was a massive, untapped opportunity: What if creators could license their digital likeness and voice, allowing brands to launch hyper targeted, high converting video campaigns in minutes instead of weeks.
We saw a massive shift in how brands create content. Traditional creator campaigns and celebrity endorsements are effective, but they are notoriously slow, expensive, and logistically painful coordinating schedules, studio rentals, reshoots, and endless back and forth approvals.
At the same time, AI generation technology hit a tipping point. We realized there was a massive, untapped opportunity: What if creators could license their digital likeness and voice, allowing brands to launch hyper targeted, high converting video campaigns in minutes instead of weeks.