Hey Product Hunt 👋 A friend of mine had three self-improvement apps on her phone. Habit tracker, journal, mood log. She used them pretty consistently. Still felt stuck. We were talking one night and I asked what she was actually working toward — not the habits, the person. She thought about it for a bit, then started naming people: a mentor, a character from something she'd watched, some version of herself she'd pictured but never really described out loud. None of that was in any of her apps. That stuck with me. The identity piece — who you're actually trying to become — is almost always just assumed, never built into the product. That's what Changed does. You pick a Persona — a famous figure, or one of the archetypes we built — and the app speaks to you in that voice. Pick your archetype or build your own (Pro). Challenges, prompts, mantras written around who you said you're becoming. The AI tracks your emotional patterns and adjusts based on where you actually are, not whether you hit something yesterday. I'd love to know: - Does the Persona concept click within 30 seconds? - Do the AI-written prompts feel genuinely in-character? - What Persona archetype is missing that you'd want? Pick your Persona, send me a screenshot, roast the copy. Whatever you've got. Everyone who signs up today gets 5 days of Pro free — no credit card, no catch. — Nikita Mykhailov · Founder, Changed Labs

Changed: Persona-Driven Growth

Pick your Persona. Become them, daily.

Pick your Persona. Become them, daily.