CallRail

As an PPC agency owner focused on profit maximization for my clients, it is essential to track PPC traffic spilling through phone calls, into call centers and attributing the leads and sales back to keywords in PPC marketing. Callrail is an extremely important part in terms of knitting together the data in the customer journey! I highly recommend you use this for advanced PPC marketing techniques and performance optimization.

CallRail tracks call data from paid ads on the search engines, so you can easily identify your campaigns’ effectiveness. Its sophisticated analytics and reporting tools make it easy for you to optimize each campaign for maximum success. Plus, with its real-time notifications, you won't have to wait long before getting alerted about any changes in your campaigns! With CallRail, all of the pertinent information is available at a glance. You don’t need multiple programs or dashboards anymore; everything is right there in one spot! And every second counts when tracking customer calls coming from online sources, which makes quickly responding that much easier and more efficient.