Bubbli

A Bubbli is like a panoramic photo but not limited to a single axis. Create and explore Bubbli's by rotating your iOS device. You can also use your finger to navigate but it's more fun and sillier to wave your device and stretch your neck to view. Although neat, the friction to create is much higher than traditional photo-sharing apps like Instagram. My assumption is that this will be primarily a consumption experience for most people but it's hard to say if it's compelling enough to bring users back after its novelty fades.

been trying out bubbli and 360.io for a while, it works really really well for large outdoor environments, fails indoors where images overlap and cause bleeding =(

Dropbox snags another. Bubbli acquired.

Absolutely, @ashbhoopathy! I'd love to see Yelp provide spherical photos of restaurants. The atmosphere is more important to me than the quality of food most of the time.