BreakFlow — The Analog Smart Contract: The startup that destroys plaster and loses money on purpose

Every other product here helps you create, grow, or optimize. BreakFlow is engineered to do the opposite: you pay €1 and a real machine destroys a plaster cast of everyday packaging, live. No object ships. No refund. Nothing is optimized. It loses money on purpose. What makes it different: - The only "startup" built to never turn a profit. Every euro, every cost, and the growing debt are public in real time. The debt is the product. - €1 = one blow, delivered live by a real machine (Raspberry Pi + stepper motor + hammer). Your strike is queued, fired at the next live session, and recorded forever under your name in a public register. - Variable intensity: the more the public pushes, the more it resists. - 100% real (real destruction, real payments, real public debt), 0% useful. - Not affiliated with any blockchain. The Analog Smart Contract runs on plaster. And yes, underneath, it's a serious artwork about how an apparatus makes a trivial act "count". But you're very welcome to just show up and break stuff.

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6d ago

We built a startup engineered to never make a profit. Ask me anything before Thursday.

Why does destroying something useless for 1 feel wrong, but buying something useless for 1 feels normal?
Genuine question, I have been chewing on it for a while. I ended up building a machine around it: you pay 1 and it destroys a plaster cast of everyday packaging, live, and it loses money on purpose. It launches here Thursday. But mostly I am curious how this crowd answers the question. Where is the line between waste and consumption, and why is only one of them respectable?

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