Why does destroying something useless for 1 feel wrong, but buying something useless for 1 feels normal? Genuine question, I have been chewing on it for a while. I ended up building a machine around it: you pay 1 and it destroys a plaster cast of everyday packaging, live, and it loses money on purpose. It launches here Thursday. But mostly I am curious how this crowd answers the question. Where is the line between waste and consumption, and why is only one of them respectable?
BreakFlow is a livestreamed machine. Pay €1 and it strikes a plaster cast, the negative of everyday packaging, until it shatters. No object, no refund. It runs at a loss, and its growing debt is public in real time.
BreakFlow — The Analog Smart ContractThe startup that destroys plaster and loses money on purposeSep 2026
