BrandSlip

BrandSlip connects content creators with all types of brands

2 followers

BrandSlip connects content creators with all types of brands

2 followers

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Launch tags:Tech

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Building 2-sided marketplaces are extremely challenging, and you generally see little benefit from it until you hit a certain threshold (liquidity, network effects, etc). You mentioned the problem of waiting for opportunities to be presented to you, but .. why do you think this approach is better than, say, a more high-touch (a la agency) approach? Also, assuming that content creators are only savvy enough about one platform (e.g. YouTube) and want to focus on creating content as opposed to figuring out how to do marketing, ad management, partnerships / endorsements, etc... why do you think this DIY approach is better? I would argue that a high-touch model allows content creators to be exposed to other platforms and channels that they're unfamiliar with or have less know-how about (turning a YouTube star into a Snapchat + Instagram + Vine star as well).

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12yr ago

Dean Rivers

Maker

@malcolmcasey Thanks for the comment Malcolm. So typically for the smaller content creators (less than 500k on certain platforms) they are approached less frequently by agencies. Most we have spoken to want to be able to take matters into their own hands to have more control over their income. For the bigger influencers, they are less willing to use the marketplace and would wait for deals which is why we have customized campaigns with big brands to deal with these types of content creators. This is why we have both approaches.

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12yr ago

Dean Rivers

Maker

@malcolmcasey But the marketplace covers the spectrum of influencers that are big enough to get deals and provide value but may not necessarily consistently have work presented to them.

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12yr ago

Ghosted.boo

So influencer marketing has become rather competitive recently. What makes your offering unique and/or more enticing to these influencers?

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12yr ago

Dean Rivers

Maker

@Percival Sure. So there are some competitors out there but when you chat with influencers particularly on the platforms I've mentioned they hate having to wait for deals to be presented to them by a company/agent which is typically the case. We really want to continue to build our marketplace to the point where a brand can post an opportunity, an influencer can see this opportunity and bid right away and have a chance to proactively earn income without waiting for anyone else. We are also trying to present them with unique opportunities such as promoting artist music, cause marketing (non profits mainly) and others as well. We even allow for public speaking brandslips so we've had DJs get paid at parties to promote companies.

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12yr ago

Question: building an influencer network is time consuming on the front end naturally, but even harder to maintain. Influence waxes and wanes with activity / life changes / etc. How are y'all going to not just build but maintain the quality of the network?

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12yr ago

Dean Rivers

Maker

@borker Thanks for the question Ryan. So every influencer on our platform is vetted/onboarded before being allowed to use the site. A lot of our influencers are young fun creators but have to understand that when dealing brands there's a level of professionalism needed. We really spend time explaining and making sure our influencers understand this. Quite honestly, the reason why we have signed up most of our influencers is really just connecting with them on a personal level and understanding their concerns , needs and maintaining contact.

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12yr ago

Ghosted.boo

What channels do you think represent the best opportunity for brands today? Vine? Pinterest? Myspace (jk)?

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12yr ago

Dean Rivers

Maker

@Percival Vine is incredible.. these celebs have incredibly loyal fans. I've seen an app get 40 cents per download off a campaign there. With only 6 seconds creators are forced to create great content that can keep someone's attention. Plus with the revine feature, content from even a month ago can still be shared today which is guys like Bobby Shmurda have become popular with the Shmoney dance. I also think Snapchat is on the rise. We have influencers that average over 300k views on Snapchat and can also capture an audience's attention especially with limited deals.

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12yr ago

What kind of deal you could strike out with a another startup - for example Beatsy? https://beatsy.co

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12yr ago

Dean Rivers

Maker

@radikaalanssi Hey real interesting company man congrats. We should definitely have an email conversation but my initial thoughts point to Instagram and one of our older influencers promoting how you can book DJs through Beatsy. I also think there's a potential for your DJs to get paid to promote brands at parties. Feel free to email me at kofi@brandslip.com

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12yr ago

@TheRealKofi Done!

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12yr ago

Dean Rivers

Maker

I think that description above was put in by Erik mistakenly but here's a blurb. In today's day and age Youtube celebrities are often more recognized than actual Hollywood celebrities. We're taking advantage of this by connecting various Vine, Youtube Instagram and Snapchat celebrities with various brands including mobile apps, startups, artists' music etc. to create engaging content that helps promote these companies. We have a marketplace as well as do customized campaigns and influencers that range from having 50k followers to over 7 million.

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12yr ago

Dean Rivers

Maker

Just for viewing pleasure here's a campaign we did for Meundies.com on Vine with one of our influencers. Over 2.3 million impressions, 23k likes, and 684 comments. https://vine.co/v/MVKdOTLPWdI

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12yr ago

Ghosted.boo

@TheRealKofi Can you share the cost for a campaign like that? Or a relative comparable?

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12yr ago

Dean Rivers

Maker

@Percival Hey Sean I missed this question.. Marketplace transactions range from $500-$200. Campaigns deals have started at 5k. This cost $1000. Our goal is to have the marketplace transactions running fluidly and then big campaign deals with big brands on the side as well.

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12yr ago

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