Hey Product hunt I built BQMetrics after seeing the same problem with clients and internally. Teams did the good thing by exporting GA4 data to BigQuery, but then got stuck. A lot of people couldn't actually use it because everything required SQL and an understanding of nested schemas. Marketers and analysts were dependent on engineers, or ended up falling back to the GA4 UI because BigQuery felt inaccessible. That felt wrong. BQMetrics started as a way to democratise GA4 data in BigQuery. The idea was simple: if you can visually choose what data to group, sum, or exclude, you shouldn’t need to write or maintain SQL. The transformations should run in your own BigQuery project, stay transparent, and just keep working. Would love to hear what’s been most painful for you when working with GA4 + BigQuery.

BQMetrics

Drag and Drop for BigQuery - No SQL needed

Drag and Drop for BigQuery - No SQL needed