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Hunter
The company helps e-commerce retailers evaluate their prices based on comparing their prices with competitors and helping them decide when to match prices, or drop them lower or push them higher than a competitors based on different criteria (revenue, profit and sales volume, for example).
Based on business rules set by a retailer, Boomerang can automatically adjust prices on the fly. Sometimes, for example, Boomerang’s technology may suggest that pricing a bit above Amazon or another competitor will not be damaging, but will instead help boost margins in a particular category where that is the main goal.
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