@airjoshb The keyboard, imo, might be the only thing that can save Blackberry at this point. Why would anyone buy a Blackberry? For the keyboard. If it was for anything else, people would buy an iPhone or a Samsung device.
@3raxton I think it's odd, like they are designing for their customer 15 years ago instead of for a customer today. Highlighting impact resistant displays and button keyboards.
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@airjoshb Because the customers they are targeting do want keys. From a marketing perspective, the keys are the primary selling point. Everything else is assumed. The keys are unique. I don't think this will save them, but it's a very good hail mary.
This looks so cool! I just wish this smartphone revives BlackBerry into a brand it was once upon a time. Love the fusion of Android and physical keyboard.
Who doesn't love the power of Android and classiness of BlackBerry.
Blackberry should have rebranded to something like Black and most importantly should have created something unique beforehand. What's the point of creating the same thing over and over.
“If the iPhone gained traction, RIM’s senior executives believed, it would be with consumers who cared more about YouTube and other Internet escapes than efficiency and security. RIM’s core business customers valued BlackBerry’s secure and efficient communication systems. Offering mobile access to broader Internet content, says Mr. Conlee, “was not a space where we parked our business.”
In 2009 BlackBerry controlled half of the smartphone market, 2 years after the iphone debuted, and today that number is 0%.
Revenue went from 20 billion to 2 billion in under 4 years.
Blackberry in its day was on part with Nokia...they had their time ( which was short lived ) but if you read about the history of blackberry and the founders in the very early days.
This is 100% Ego driven around being disconnected from the overall consumer's experience and wanting to win with everday people, they do not care about the globe, about building something for the teen, the grandmother and the future.... That's part of why they lost even early on around innovation. It's all part of their history that's why even when they won they lost, they didn't innovate continually around everyday people.
That wasn't their big bet. Innovation has no finish line, Steve Jobs said it even Apple has to be committed to continually invest in caring or we will be irrelevant.
You can't care about what you don't understand and understanding involves in listening and learning. Blackberry was always, always a company that focused on their initiatives that aligned with a very few core set of the public they never wanted to ever build a device for mass consumption....an everybody device. One that a variety of people with needs could engage with and enjoy using.
That's like companies in tech getting huge amount of funding only building products for the tech community...sounds familiar this level of thinking is still prevalent on many forms here.
This is like the Amazon phone it's not a phone/mobile computing device made for consumers it is a device made by a company to primarily push a companies agenda.
This "downfall" and disconnect happens regularly in the valley.
Good to see a smartphone with a physical keyboard. Definitely a need for that.
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This actually looks pretty cool. One of the things I hate about smartphones is the inability to be a "power user". Having a programmable physical keyboard makes me think of a lot of potential uses. Not sure if they'll be able to capitalize on that idea.
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I am actually really impressed with this device. Staying true to Blackberry roots while fully embracing Android. Tailored to the business user who does a ton of typing.
If only Blackberry had done this first, instead of creating so many crappy phones and enterprise services in the last few years. Even if the KEYone sells well, the company is all bloated.
Also terrible name choice...
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@zachherbert with Android lack of true security, Blackberry shouldn't have gone in that direction.... They should innovate and come up with something great in that area and then maybe they'd have a shot... as for the keyboard, it seems too passé for a physical keyboard, they keep insisting, not sure that's helping their image... it sure isn't helping their bottom line, sad really for a company that controlled the market at one point [or at least the corporate one]...
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