Birch

Smart Baby Registry

10 followers

Smart Baby Registry

10 followers

Add products from any store, and Birch's TrustScore tells you whether each item is actually worth it — scored across 50+ safety, quality, and sentiment signals. A universal registry backed by data, not ads. Convert unwanted gifts to cash. Get 5% back. Smart registry, that turns a prompt into a full registry. Free scheduled-delivery service!

Free

Launch tags:User Experience•Artificial Intelligence•Tech

Launch Team / Built With

Wispr Flow: Dictation That Works EverywhereStop typing. Start speaking. 4x faster.

Promoted

Maker

📌

Hey Product Hunt 👋 I'm Jagrati, co-founder of Birch. We built the registry we wished we'd had. If you've ever made a baby registry, you know the feeling: forty browser tabs, a dozen "best of" lists that are really just affiliate rankings, and a creeping sense that you're guessing. Is this crib mattress actually safe, or just well-marketed? Do I need a wipe warmer, or is that upsell? Most registries are built to sell you more stuff. We wanted one built to help you choose the right stuff. So Birch does three things differently. It's universal. Add products from anywhere — Birch, Amazon, Target, boutique brands, wherever. One registry, one link for your friends and family. Gift-givers buy without getting bounced across ten sites. It's backed by data, not ads. This is the part I'm proudest of. Every product gets a TrustScore — a rating across 50+ signals covering safety standards, materials, real parent sentiment, and long-term value. When you add something to your registry, Birch tells you whether it's genuinely worth it before your family spends money on it. Not a wishlist. A registry that knows the difference between a must-have and a nice-to-have. It puts you in control. Schedule deliveries so everything arrives when you actually need it, not all at once into a nursery that isn't built yet. Convert unwanted gifts into cash or gift cards. Pool bigger items with group gifting. And you get 5% back on Birch-listed products, plus a completion discount on whatever's left. We're not the first curated registry, and I want to be upfront about that. What makes Birch different isn't "we picked some nice products" — it's that the curation is transparent and scored. You can see why something earned its place. No sponsored placements, no affiliate noise deciding what floats to the top. We're an early team of parents who got tired of the guesswork, and we're building this in the open. TrustScore is live and expanding, the Smart Registry builder lets you start in basically one sentence, and we've got a whole set of free tools around it pregnancy trackers, milestone logs, stage checklists because the registry is just the front door. I'd genuinely love this community's feedback. Especially: If you've built a baby registry, what made you want to throw your laptop across the room? What would make a safety score actually trustworthy to you? We think hard about this and want to get it right. What's the one product everyone told you to get that you never used? I'll be here all day answering everything. Thank you for taking a look — it means a lot to show this to you. With love, The Birch Team

Report

2mo ago

Finally checked a few baby items on Birch and the TrustScore actually flagged a product I've been eyeing with some pretty sketchy reviews I would have missed. The cash back on returns feels like a nice bonus too.

Report

2mo ago

Love the TrustScore concept. One idea: let people filter registries by specific allergies or dietary restrictions since the 50+ signals already cover safety. Would make gifting way less stressful for anyone managing food sensitivities or skincare reactions.

Report

2mo ago

The TrustScore thing is genuinely useful, I added a random candle from a site I'd never ordered from and it flagged the brand's quality issues. Kinda wild how much data it pulls together for a quick read.

Report

2mo ago

Love the idea of TrustScore backed by real signals. One thing I'd love to see: a way to filter the registry by values that matter to me, like "non-toxic only" or "BIFMA-certified," so I don't have to manually check every single score. Would make building a safer registry way less overwhelming.

Report

2mo ago

Finally a registry that feels like it actually does the work for you. The prompt-to-registry bit is wild, I threw together something for my sister in like two minutes.

Report

2mo ago

Reviews