Hey Product Hunt 👋 I'm Jagrati, co-founder of Birch. We built the registry we wished we'd had. If you've ever made a baby registry, you know the feeling: forty browser tabs, a dozen "best of" lists that are really just affiliate rankings, and a creeping sense that you're guessing. Is this crib mattress actually safe, or just well-marketed? Do I need a wipe warmer, or is that upsell? Most registries are built to sell you more stuff. We wanted one built to help you choose the right stuff. So Birch does three things differently. It's universal. Add products from anywhere — Birch, Amazon, Target, boutique brands, wherever. One registry, one link for your friends and family. Gift-givers buy without getting bounced across ten sites. It's backed by data, not ads. This is the part I'm proudest of. Every product gets a TrustScore — a rating across 50+ signals covering safety standards, materials, real parent sentiment, and long-term value. When you add something to your registry, Birch tells you whether it's genuinely worth it before your family spends money on it. Not a wishlist. A registry that knows the difference between a must-have and a nice-to-have. It puts you in control. Schedule deliveries so everything arrives when you actually need it, not all at once into a nursery that isn't built yet. Convert unwanted gifts into cash or gift cards. Pool bigger items with group gifting. And you get 5% back on Birch-listed products, plus a completion discount on whatever's left. We're not the first curated registry, and I want to be upfront about that. What makes Birch different isn't "we picked some nice products" — it's that the curation is transparent and scored. You can see why something earned its place. No sponsored placements, no affiliate noise deciding what floats to the top. We're an early team of parents who got tired of the guesswork, and we're building this in the open. TrustScore is live and expanding, the Smart Registry builder lets you start in basically one sentence, and we've got a whole set of free tools around it pregnancy trackers, milestone logs, stage checklists because the registry is just the front door. I'd genuinely love this community's feedback. Especially: If you've built a baby registry, what made you want to throw your laptop across the room? What would make a safety score actually trustworthy to you? We think hard about this and want to get it right. What's the one product everyone told you to get that you never used? I'll be here all day answering everything. Thank you for taking a look — it means a lot to show this to you. With love, The Birch Team

Viktor.comAn AI coworker that actually does the work

Promoted

Maker

📌

12h ago

Finally checked a few baby items on Birch and the TrustScore actually flagged a product I've been eyeing with some pretty sketchy reviews I would have missed. The cash back on returns feels like a nice bonus too.

4h ago

Love the TrustScore concept. One idea: let people filter registries by specific allergies or dietary restrictions since the 50+ signals already cover safety. Would make gifting way less stressful for anyone managing food sensitivities or skincare reactions.

3h ago

Birch

Smart Baby Registry

Smart Baby Registry