This reminds me of my grandpa. He used to have his secretary buy my grandmother gifts for her birthday, anniversary, and other holidays. She loved it until she found out.
@chrismessina I was a big fan of Greg Knauss' app (http://www.eod.com/blog/2014/02/...), which was parallel but non evil. He designed it for people, like himself, whose brains didn't automatically remind them to express affection and consideration regularly to the loved ones in their lives. He got…wow, a lot of crap about the app. But the intent wasn't to automate feelings; rather, to deal with some people's neural configuration where a reminder is what they need to express the feeling — not to feel the feeling in the first place.
I don't know why so many of these things are focusing on tightly coupled relationships. This is a relatively useful tool for the loosely coupled - customers, that guy in marketing, cousins, former roommates, whatever.
One of these that let me set children names, their ages, and mailed occasional delightful presents to all my nieces and nephews (loosely defined because A) I'm Indian and B) my friends have kids I'm close to) would be excellent.
As in, augment my loose relationships vs inserting yourself into relationships where I think about the person every day.
Nice idea, I see where they are coming from, but I don't like their mission. Their slogan might as well be "Buying women's heart one month at a time with materialistic things.". :/
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