Beneath

Subscription service for premium undershirts

1 follower

Subscription service for premium undershirts

1 follower

Beneath makes premium undershirts which were designed by a former Lululemon designer. Engineered with our ‘Wash-to-Fit’ technology, we guarantee a perfect fit after every wash. Made from 100% premium combed cotton fabric, Beneath shirts feel light, smooth and amazing on your skin. Simply put, it’s the best undershirt you’ve ever worn.

Launch tags:Fashion

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MeetEarnest

How are these different than Stork? As a long time stork customer I enjoyed the shorts for a while, but the last batch had a different cut and style than the rest. Will Beneath change the product without warning or ability to return it?

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7yr ago

Beneath

Maker

Hey @ryanstenson, thanks for giving Stork a try! These won't change. We're keeping the new cut/style for good because we're confident this is the best one yet. This is why we're offering the trial shirt for $1 to ensure that you like them first. As @gregmschwartz mentioned above, he iterated on the shirts over and over again in pursuit of the best cut/fit/material/etc. We're confident we've got it now :)

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7yr ago

MeetEarnest

@gregmschwartz @_liso_ this was the same story with Stork - $1 try on, etc. Then it changed unexpectedly, and customer service was unapologetic and unhelpful as they were working on re-booting to Beneath.

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7yr ago

Beneath

Maker

@gregmschwartz @ryanstenson Will PM you to fix this!

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7yr ago

Beneath

Maker

Hey Product Hunt! For years I've been working to craft the best undershirt on the market. Previously, I launched an undershirt company, and was so focused on price point that I could not get the manufacturing consistency to where it needed to be to produce a truly amazing product. Still, I kept at it. There were so many generic options out there, and they just didn't cut it for me or anyone I know. I worked hard to find a proven designer, the right factory, and the right team around the product to produce an amazing product. I think we're finally there. As for the product came down to three main features: 1. Fitting after you wash it. Every time. 2. Not being too thick, too thin, or too boxy. 3. Being long enough to stay tucked in. With Beneath, we combined these features with a premium combed cotton fabric to create the best undershirt you will ever wear. Right now (and we're not sure how long), you can get started with Beneath for just $1! The team and I are happy to answer any questions. Best, Greg

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7yr ago