Bel-Air Athletics

Will Smith revives the 90s with Bel-Air Merch

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Will Smith revives the 90s with Bel-Air Merch

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Will Smith released the 2nd nostalgic Fresh Prince fashion collection. All pieces are limited-edition or made-to-order to avoid waste. What better time to launch a ’90s themed clothing line than now when ’90s obsession seems to be reaching a peak.

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It's been very interesting to watch Will Smith use social media in a completely unique (read: authentic!) way to not only grow his following but also to stay extremely relevant on trending topics. The current 90's fashion frenzy seem to have caught his attention too and this is a new direct-to-consumer experiment from him timed well to leverage the renewed interest in both nostalgic fashion and the DTC shopping phenomenon. If you are a fan, you wouldn't want to miss out on his latest merch. Let me know what you think of the site and overall campaign.

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6yr ago

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