What do people think of Baremetrics?
Many benchmark reports are useless because their sample size is too small. The Baremetrics benchmarks seem to be perfectly executed to be useful and insightful for most small-medium SaaS businesses. Top notch work, Baremetrics team!
Data is meaningless without action. This is action. The old way (circa October 8th, 2018) was to ask a question at the moment a customer cancels, hope they fill in the box with something meaningful, *maybe* tag that customer in your CS tool, and then let those responses sit in someone's inbox or get zapped into a spreadsheet for.... never. Now you can automate *specific followup sequences* based on their replies that can help win them back!
Churned customers are the most valuable customer that everyone forgets about. If they were your customer once, they already know the product. If a missing feature was why they left, you can win them back when you build that feature. And if they easily churned away from you once, you can get them to churn away from your competitors by treating them like HUMANS. Cancellation Insights is as close to human as it gets and it's going to be an invaluable tool in my customer research tool chest.
This is something that has been sorely missing in our industry. There's this constant feeling like you're living in a vacuum, like, "Are we doing well? Where should we be improving? Are we too expensive? Too cheap?"
This is a really solid step in the right direction of democratizing industry metrics. I love it!