BAD Canvas

👉 User-centered Design and Design Thinking are just not enough! After years as creative leaders and entrepreneurs (www.sefirot.it) we realized that in order to create a product that works, it is not enough to design while only keeping in mind the users, their needs and possible solutions. To make a product or service sustainable from a financial point of view, you must take the business aspect into consideration. So we partnered with Studiolabo, one of the most important design firms in Italy, and we developed a tool with one main goal in mind: to dramatically increase the chances of your business or project to be profitable and successful. 🔥 In making you connect the three most important areas of design – USERS, COMPETITORS AND BUSINESS MODEL – BAD helps you design consciously avoiding any waste of time, money and resources both for you, your company or the company you work for. 🦊 The main benefits you will get: – If you have your own company/project, BAD helps you increase the chances of being successful. – If you are a freelancer, BAD helps you make your proposals stronger and more interesting for decision makers. – If you work for a company, BAD helps you stand out and achieve career advancements.

I believe a lot in this project. I know the value of Matteo Di Pascale and sefirot from other products that I bought and from LinkedIn. I think BAD is an important tool to develop better strategies using design thinking and business design.