After 25 years working in B2B marketing, including as a CMO, there was an ever-present niggle. I had never found an easy way to explain to someone what my marketing plan was. I created plans in a combination of excel, CRM, marketing automation, and project management tools. When I needed to share it with executives or sales teams, I wasted hours creating pretty charts and manually updating data. It was a mess. I needed a way to capture my plans like excel. Model and track real-time results like my CRM. And share it with colleagues in visually interesting and easy to understand ways like PowerPoint. I asked my network and they too struggled with the same issues and none had found the killer app. So I built m own B2B marketing planning app. After using it in my fractional CMO and consulting work, I figured others might benefit too. So here it is. Available for you to use. A simple B2B Marketing planning tool at low cost with big benefits.

B2B Planr

Plan & track B2B marketing activities, budgets, and results

Plan & track B2B marketing activities, budgets, and results