About
I’ve worked in B2B marketing for over 25 years, mostly with companies that sell complex products to specialist buyers. My experience includes senior roles at IBM and Pegasystems, and as CMO I built and ran a global marketing function at Ubisense. Over time, I became more focused on how marketing can help businesses grow through effective planning and strategy execution. That led me to start Tayona Digital, a consultancy that helps B2B companies plan and execute effective marketing, and creating B2B Planr, a software tool to help marketers track strategies, activity, budgets, and results all in one place. Today I divide my time between consulting with clients, managing my own businesses, and creating content.
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Joined Product HuntAugust 19th, 2025

