You made the record. Now make them hear it. Audora is how an independent artist reaches out ā distribution through Sony Music's channel, promotion made and published on your approval.
Hi Product Hunt - Bo here, co-founder of Audora.
Why we built it: my co-founder Jake E has fronted Amaranthe and Cyhra for 15+ years. Watching independent artists around him, the pattern was always the same: the distributor gets the file onto Spotify and then leaves ā and the release itself (artwork, bio, the campaign, the week-before-release checklist nobody tells you about) stays entirely on the artist's shoulders. Distribution became a commodity; the release is still the hard part.
What Audora does: the whole release in one place.
Distribution to Spotify, Apple Music, YouTube Music, Tidal, Deezer and 140+ stores, delivered through Sony Music's channel, with a human reviewing every release before it goes out
Cover art and a press-ready bio generated from your branding ā you own everything that gets made, your ISRCs are registered to you
Promo Studio turns each release into a campaign: bring your own videos and posts, or let Audora draft captions, hashtags, images and short-form clips ā you approve each one, and approved posts auto-publish to TikTok, YouTube, Instagram and Facebook on schedule
A release checklist with real dates: Spotify editor pitch, pre-save, Canvas, lyrics sync, release-day check
What's different: we're built around the release, not the upload. No upload-only "here's your file, good luck." Free to start, no credit card; paid plans use credits that roll over (10 per distributed release). Real humans answer support within a business day.
I'll be here all day. If you've released independently: what part of the last release ate the most time? That's exactly what we want to hear.
ā Bo & Jake E, Audora