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Athena by Shoplazza
An orchestrator agent for your entire commerce stack
672 followers
An orchestrator agent for your entire commerce stack
672 followers
Athena helps you build a polished, launch-ready store with complete pages, products, and localized copy. From there, it keeps the business moving by creating products in bulk, setting up discounts, configuring shipping, and launching ad campaigns. Payments, logistics, fulfillment, and loyalty are built into the same platform, so the store Athena creates is not just a storefront. It is ready to operate as a real business.
congrats! i love that Athena focuses on more than just website creation. i am wondering about integrations though. does it connect with popular accounting software, CRM platforms and email marketing tools, or is everything designed to stay within the Shoplazza ecosystem?
Athena by Shoplazza
@daniel_harris11 Good question, Daniel. Athena currently works most deeply within the Shoplazza ecosystem, where she can access native commerce data and supported capabilities across storefronts, products, discounts, shipping, advertising, and analytics.
Merchants can still use third-party apps and integrations available through Shoplazza, but Athena does not yet orchestrate every popular accounting, CRM, or email marketing platform through conversation. Expanding these connected external workflows is an important next step for us.
I’m curious how much context Athena needs before it starts producing useful results. Can a new merchant simply describe the brand and products, or is there a longer setup process?
Athena by Shoplazza
@orman_canida Just the description is enough to start — "I sell handmade ceramic tableware, minimalist Japanese aesthetic, mid-to-premium pricing" gets you a genuinely usable store, not a placeholder. If you have product photos or an existing catalog, even better, but there's no mandatory setup questionnaire.
Athena by Shoplazza
@orman_canida Describing the brand and products is genuinely enough to start. There's no configuration phase.Concretely: you can open with a product photo, a store URL, or just a sentence about what you sell. Athena reads the image to infer category, product attributes and likely audience, then asks a short round of questions — target market, style direction, a few brand specifics — and generates three previewable store versions in about three minutes, with localized copy and currency for the markets you named. Each round is regenerable, so you're steering rather than filling out a form.The more useful framing might be that context accumulates rather than gets front-loaded. Day one she's working off what you told her plus what she can infer from your catalog. A few weeks in she's working off your actual order, traffic and conversion data, which is when the analysis side gets interesting — asking her why conversion dropped 12% last week only means something once there's a baseline to compare against. So: near-zero setup cost, and the answers get sharper the longer the store runs.
Very interesting! Wondering if Athena's spinning up a BFCM campaign with a few hundred bulk edits, is the merchant confirming each one or do you batch approvals by action type? Congratulations on the launch
Athena by Shoplazza
@artstavenka1 Thanks, Art! Approvals are handled at the batch level rather than one by one. Athena groups the proposed changes by action type, shows the affected scope and a summary of what will change, and executes only after the merchant confirms the batch. Higher-risk or irreversible actions, such as deletions, are presented separately for confirmation. This keeps BFCM-scale operations efficient without hiding important changes from the merchant.
Congrats team! Been testing AI agents all year and most can't complete real multi-step tasks. Hoping this one is different, the product looks promising.
Athena by Shoplazza
@shipfasthf Thanks for the support and for sharing your thoughts! Athena is beyond the demo stage. It’s already being used by many merchants in their everyday store operations, helping them automate tasks, save significant time, and focus more on growing their business. We’re excited to keep improving Athena with feedback from the community. Thanks for checking us out!
I’ve tried a few AI store builders, but most of them stop once the homepage looks decent. Handling products, shipping, discounts, and ads in the same workflow is what makes Athena interesting to me. Congrats on the launch!
Athena by Shoplazza
@blink_66 You’re right. A great-looking storefront is only the beginning. Athena brings daily commerce tasks like product management, discounts setting, and advertising campaign into one unified system. You can also extend the capabilities by connecting with 500+ ecosystem partners through our App Store. We believe AI should help merchants not only build their store, but continuously operate and grow it.
Athena by Shoplazza
@blink_66 Thanks — and you've put your finger on why we didn't stop at the builder. A good-looking homepage is the easy 20%; everything that makes the store actually sell happens after, and that's where merchants get stranded.
It's the same conversation throughout: set up shipping and discounts, bulk-edit products, launch ads against the visuals generated from your product photos. Athena calls whichever capability the task needs and brings the result back for you to confirm — you're not switching tools or re-explaining your business each time. Would be curious which builder you tried and where it dropped you.
Athena by Shoplazza
Hey Product Hunt, I'm Jeff, founder and CEO of Shoplazza.
We have spent years building the infrastructure behind online commerce, and one thing has become increasingly clear: the next leap will not come from giving merchants more software to operate.
It will come from software taking on the work.
That is why we built Athena.
To me, the most important thing about Athena is not that it can generate a store, create visuals or launch ads. It is that the same AI agent can stay with the business after launch, understand what is happening across the store and continue moving the work forward.
That only becomes possible when storefront, payments, marketing, logistics and operations are connected. Without that foundation, AI can assist with individual tasks, but it cannot truly run a commerce workflow from end to end.
We believe the way people interact with ecommerce software is shifting: from clicking through tools to expressing an intent, from managing workflows to reviewing results.
Athena is our first real step toward that future. It is not perfect yet, and human judgment still matters, especially around brand, budget and risk. But it is already doing real work inside real stores, and that is the standard we will keep measuring it against.
I am excited to hear what this community thinks, where Athena delivers and where it still needs to improve.
Athena by Shoplazza
@jeff_pz Thank you for sharing the thinking behind Athena, Jeff. It gives us a clear standard to build toward: Athena should take on real commerce work, keep the business moving after launch, and leave decisions around brand, budget, and risk in the merchant’s hands. We’ll keep learning from real stores and this community as we improve Athena from here.
Really interesting approach. How much can users customize the store after Athena generates it? Can we make detailed layout changes through conversation, or would we need to edit the theme manually?
Athena by Shoplazza
@thea5 Thanks, Thea! Athena starts by understanding your category, target market, audience, and brand preferences, then generates several store directions to choose from. Once the store is created, every part remains fully customizable in the Shoplazza admin.
We’re now taking that experience a step further by bringing store editing into the conversation. Coming soon, you’ll be able to ask Athena to adjust individual page sections and layouts directly. We’d love to have you try Athena and keep the feedback coming!