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Astute
Automate your B2B brand going viral, with new media creators
1K followers
Automate your B2B brand going viral, with new media creators
1K followers
Astute is the first B2B new media platform, starting with creator partnerships. We monitor your presence in the new media, build a data-backed strategy around the creators your buyers trust, and run the partnerships on autopilot. All within minutes.
The measurement side is where I'd expect this to live or die, and it's harder than it looks. I built proper attribution on my own site last week and the thing that surprised me is how much creator and social traffic arrives carrying nothing at all: messaging apps, iOS Mail and in-app browsers strip the referrer, so a meaningful share of my signups log as "direct" and I genuinely cannot tell which post caused them. For a B2B buyer the first question is going to be which partnership produced pipeline. How do you attribute that when a lot of the clicks arrive anonymous by construction? If you've solved that cleanly it's a bigger selling point than the automation.
Astute
@ofirsmol Hey Ofir - accurate attribution for everything is super hard. We've seen the same issue - we solved for it in 2 ways:
1) We track through UTM tags all traffic each individual creator brings you. Tbh it was a technical challenge to set this up - but we did because we knew it was important.
2) We also track impact on the AI engine visibility and brand earned value - which are 2 things that are as important when it comes to creator campaigns, but no one tracks them.
Astute
@ofirsmol When providing a referral link to the creators, our agent automatically inserts UTM tags for insertion. If this is too long or undesired, proxy URLs can be provided too. From there, all relevant traffic and conversions can be measured.
Our agent can also generate a pixel to directly measure conversions from this traffic, and integrate into your GA so you don't need to measure it yourself - it can autonomously strategise from this.
Astute
@ofir_smolinsky Definitely agree this is one of the hardest and most important problems for us to get right.
The goal right now isn’t to pretend we can attribute every single signup perfectly. It’s to give a B2B team enough evidence to answer: which creators are actually influencing pipeline, and where should I put the next dollar?
Astute
@ofir_smolinsky Honestly this is the right question to push on. You can't recover a referrer that was never sent, so we don't try. What we lean on is the stuff that survives an in app browser or an iOS Mail click. The parameters travel in the URL itself, not in the referrer header, so a creator's tracked link still lands with its source attached even when the referrer arrives blank. Same for promo codes and the landing side tag, which are first party and do not care how the click got there.
Astute
@ofir_smolinsky Founding Engineer here - This is a great question and I believe a lot of it has been answered by the team and adding onto that
First, the referrer is an HTTP header, UTMs live in the URL. So when iOS Mail or WhatsApp strips the referrer, the link still arrives carrying its tags. That's why we tag the link instead of reading referrers, and why a good chunk of what shows as "direct" for you is actually recoverable.
Second, and the bigger point: clicks were never the whole picture. What a company is really buying is audience. A post can send you zero clicks and still get you cited by ChatGPT, quoted in a newsletter, or talked about on a podcast, and a UTM report will tell you it did nothing.
So we track well beyond the direct signals. We measure whether you show up when buyers ask an AI engine about your category, and we monitor mentions of you and your competitors across social, podcasts and newsletters so you can see where a partnership actually travelled.
We keep those separate from attributed pipeline. Clicks are what we can prove. Visibility is what compounds. Merging the two into one confident number is how attribution tools lose trust.
Softorino 💻📲
'Automate your brand going viral' is a big promise haha. What does creator matching actually look like – do I pick them or does it pick for me? And who owns the content after?
Astute
@yelyzaveta_kibets Hey Lisa - I agree it's a big promise. I wish it's a promise anyone made me and delivered on when I was a Head of Growth for a tech company.
Having come our of stealth this week, we've gone viral on LinkedIn and X, and we won PH #1 Product of the day - all within 4 days. I think we showed we can deliver on that promise. We bake our cake, eat it, love it.
Also - both my co-founder and I have been in martech for years (fluidstack + the trade desk), if there's a team that gets it - it's us.
In terms of how it works... Our AI agents pull from thousands of data points from across the web and combine them with your proprietary data during your onboarding. This allows us to craft you a strategy that is data-backed and will work for your brand. We use that data, and that strategy to pick and match you with creators who have your audiences and who can elevate your brand. Then, our agents handle all the comms - like pricing, dates, back and forth on content iterations.
Finally - you asked who makes the content. It really depends on the type of partnership. In our experience, ad banners are usually written by the brand, whereas editorial pieces are often fully owned by the creator.
Let me know if you have any other questions :)
Softorino 💻📲
@vida_stanic1 The ownership split is the answer I was fishing for, banners staying brand-written while editorial stays with the creator is the only version that keeps both sides honest. Congrats on the #1, that's a wild first week out of stealth.
Astute
@yelyzaveta_kibets Thanks so much!!!
Astute
@yelyzaveta_kibets Hey Lisa! Just to explain the technical side to the creator matching, we use Voyage models to embed an entire sequence of data points across each creator in our database - including their bios, posts, audience data, internal survey data, metrics, past performance, cross-channel engagement and more.
These embeddings are used in agentic RAG to generate an initial shortlist of creator matches, that the company can then explore by chatting to their company-side agent, who itself will have a specific subset of recommendations. From there, once the company selects the creator they're interested in, A2A is carried out between the company-side and the creator-side agents to confirm the creator is firstly interested in the placement offered, and secondly to coordinate the landing and reporting on the placement. For editorial content this is generally fully owned by the creator, whereas ad-slot style partnerships (ie podcast host-read ads, banners, etc) are generally written by the company with potential input from the creator.
Softorino 💻📲
@abhishek_manikandan The A2A step where the creator's agent confirms interest before anything lands is the part that makes this feel respectful instead of spammy, most platforms skip straight to the pitch. And the ownership split matches what Vida said, banners brand-written, editorial stays with the creator. Thanks for the proper technical walkthrough, this was clearer than most docs pages.
Astute
@yelyzaveta_kibets We are happy to jump on a call before your upcoming launch on the 30th to get Softorino in front of the right audiences.
Softorino 💻📲
@rizzykicks Appreciate the offer! The week before launch is packed to the minute on my side, so no call before the 30th. Happy to look at how it went for similar consumer apps after launch week though.
Rectify
@vida_stanic1 Congrats on the PH launch and the $1.2M raise.. Anyone who has tried to run creator partnerships manually knows how much of it is chasing contracts and invoices.
Astute
@umar_lateef Thanks Umar - you're the 1,001st person to tell us this. And I've been there when I was at Fluidstack. So completely get it, so painful. For me personally the worst part was actually uploading invoices in the bank or having to manage payouts...Astute now automates all of this which is great even for me when we partner with creators :)
Astute
@umar_lateef been there too! Thank you so much for your support today.
Astute
@vida_stanic1 @umar_lateef And this is by far one of the biggest reasons why we're building this! We spent many sleepless nights ensuring our agent can autonomously outbound, pitch, collect payment and report on the placement, eliminating all the manual lift you previously needed to do.
Really like what Astute is doing here. Creator trust is becoming so much more valuable than just chasing impressions, and the way you’re automating the whole process makes a lot of sense.
Astute
@vinay2681 Thanks so much Vinay! I think the brand earned value is unmatched when it comes to this type of marketing, which is what we’re primarily after. But we do track hard metrics too.
Astute
@vinay2681 Just to jump in here with some of my thoughts (Abhishek here, CTO). I was a creator myself for years, and in parallel I worked in programmatic advertising. I feel like I have seen first hand the difference between the two channels. And from the data I have seen, I chose to go after brand building with creator trust. That is all I think companies using Astute should know....
FuseBase
Congrats on the launch team, this is such a smart problem to go after 🙌
I've seen so many B2B founders struggle with exactly this - they know creators are where the trust is now, but the actual matching and outreach eats their whole week.
@vida_stanic1 How Astute decides which threads are actually "worth engaging with" out of a million posts a minute - is that mostly buyer intent signals, or more about who's talking and how much reach they have?
Rooting for Astute, this is a channel that's only going to get bigger 🤩
Astute
@kate_ramakaieva Thanks for the support Kate!
And great question - The way it works is that we select and prioritize posts relevant to trending topics and who's talking within the industry of the company, and that reach their relevant audience so engaging with them effectively helps them reach their buyers. We use an architected LLM ingestion pipeline that handles posts at scale to achieve this.
Astute
@kate_ramakaieva @vida_stanic1 Thanks Vida, couldn't have explained it better myself, adding onto this we have a strong domain expertise within this industry so we have used strongly enforced taxonomies and logic systems to keep the noise away as-well, You only get what is exclusively relevant to your use and a bit more. Avoiding false positives and wrong context during tracking is one of our stronger moats.
FuseBase
@vida_stanic1 @ishan_kalra1 thanks for the detailed answer 🙌🏻 best of luck today 🤞🏻
Astute
Definitely agree @kate_ramakaieva theres a bunch of companies that have really nailed this and seen the results. We are here to help everyone else figure it out.
FuseBase
@rizzykicks clear results is something everyone needs, not another useless promises 🙏🏻
RunEvr
Really interesting approach! Turning creator partnerships into a data-driven, automated process for B2B sounds very promising. Love the idea of making something that usually takes a lot of manual work much faster and more scalable.
Good luck guys!
Astute
@adana Hey Adana - wow this means a lot coming from you :))) I actually couldn't agree more on the data-driven element of it. I was a growth marketer before this, so we just built a tool I wished I had.
RunEvr
@vida_stanic1 I can imagine =) The best products often come from real pain points that the makers themselves have experienced.
Astute
@adana Couldn't agree more. What's the story behind RunEvr (if you have a moment to share)?
Astute
@adana Oh super interesting. Actually, I'll be honest we are looking to partner with a tool like yours with something we have on the roadmap. Let's connect next week for a chat, see if there's a way to work together? My email is vida@tryastute.com and I have good availability 10am-12pm London time next Friday :)
Astute
@adana Thanks Adana! The faster and more scalable part is the fun bit to build. The manual version of this is a growth person living in spreadsheets, DMs and invoices for weeks. We moved all of that onto two agents that talk to each other, one managing the company side and one managing the creator side, so the search, the negotiation and the payment happen in the background and the team only steps in to approve. Appreciate the good luck!
RunEvr
@shehroz_astute Really good ! Congrats with the #1
Lancepilot
Astute
@raihanshezan Someone just sent me this on Twitter about Astute - so I couldn't agree more!
Astute
@raihanshezan Thank you! This is exactly the kind of feedback we hoped to see. We know this is a pain, but great to see validation from the community.
Astute
@raihanshezan It already does - we've made over 700 successful matches already :)