
Astute
Automate your B2B brand going viral, with new media creators
1.1K followers
Automate your B2B brand going viral, with new media creators
1.1K followers
Astute is the first B2B new media platform, starting with creator partnerships. We monitor your presence in the new media, build a data-backed strategy around the creators your buyers trust, and run the partnerships on autopilot. All within minutes.







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Launch Team

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Promoted

RunEvr
Really interesting approach! Turning creator partnerships into a data-driven, automated process for B2B sounds very promising. Love the idea of making something that usually takes a lot of manual work much faster and more scalable.
Good luck guys!
Astute
@adana Hey Adana - wow this means a lot coming from you :))) I actually couldn't agree more on the data-driven element of it. I was a growth marketer before this, so we just built a tool I wished I had.
RunEvr
@vida_stanic1 I can imagine =) The best products often come from real pain points that the makers themselves have experienced.
Astute
@adana Couldn't agree more. What's the story behind RunEvr (if you have a moment to share)?
Astute
@adana Oh super interesting. Actually, I'll be honest we are looking to partner with a tool like yours with something we have on the roadmap. Let's connect next week for a chat, see if there's a way to work together? My email is vida@tryastute.com and I have good availability 10am-12pm London time next Friday :)
Astute
@adana Thanks Adana! The faster and more scalable part is the fun bit to build. The manual version of this is a growth person living in spreadsheets, DMs and invoices for weeks. We moved all of that onto two agents that talk to each other, one managing the company side and one managing the creator side, so the search, the negotiation and the payment happen in the background and the team only steps in to approve. Appreciate the good luck!
RunEvr
@shehroz_astute Really good ! Congrats with the #1
Lancepilot
Astute
@raihanshezan Someone just sent me this on Twitter about Astute - so I couldn't agree more!
Astute
@raihanshezan Thank you! This is exactly the kind of feedback we hoped to see. We know this is a pain, but great to see validation from the community.
Astute
@raihanshezan It already does - we've made over 700 successful matches already :)
10xlaunch.ai
The idea of automating creator partnerships while keeping them data-driven is super exciting. Can’t wait to try this!
Astute
@nir0b Thanks Nirob! That’s exactly what we’re aiming for: take the manual work out of creator partnerships without losing the strategy or data behind them. Would love to hear your feedback once you’ve had a chance to try it and of course here for any help in the meanwhile 🙌
Astute
@nir0b Please do try our creator-side platform too it's awesome: https://creator-app.joinastute.com/
Astute
@nir0b Being data driven is the hardest part and the most important part. My co-founder worked as an ML engineer at TTD where he worked on granular audience targeting at scale. This type of infra is what Astute is built on today.
Netlify
Big congrats on the launch! Automating B2B brand virality through new media creators is such a powerful angle given how fast distribution tactics are shifting right now. Love seeing tools that help founders tackle creator-led marketing without the usual operational nightmare. Wishing the team massive momentum today!
Astute
@thisiskp_ Thanks so much KP, really appreciate your support. NGL I just told my team that the Head of Community at Netlify has supported us and they lost their minds! Also I made my first ever deployment on Netfify (a personal vibecoded project) :))))
Astute
@thisiskp_ Thank you! As someone who has used Netlify many, many times to deploy my various projects over the years (still a massive fan of its simplicity), it's honestly an honour to be supported by you guys! And I completely agree - the distribution tactics for B2B marketing are aggressively shifting, and we want to enable companies to capture the effectiveness of new media marketing.
Astute
@thisiskp_ Really appreciate this, KP. One of the big things we want to change is the idea that creator-led marketing has to be a series of one-off sponsorships. We think it can become a repeatable, measurable distribution channel for B2B companies, in the same way teams think about paid or outbound today.
Coming from someone who understands community and distribution so well, your support means a lot 🙏
Lancepilot
Astute
@priyankamandal Thanks Priyanka! That’s exactly how we see it. The opportunity is huge, but the infrastructure around B2B creator partnerships is still incredibly fragmented. We want to make it as easy and repeatable for companies as running any other growth channel 🙌 And creator partnerships are just the beginning. There’s a lot more coming as we expand what Astute can do across new media 🚀
Astute
@priyankamandal Hey Priyanka - couldn't agree more. When we look at who humans trust, it's a no brainer. But even AI agents shopping for humans index creator content highly. To win in the future of where discovery is going, companies will have to work with creators for distribution and legitimacy.
Lancepilot
Astute
@priyankamandal Thank you Priyanka, I think creator partnerships will become the biggest lever for growth in companies. And I don't mean just buyers / customers - I mean full growth. Hiring, fundraising, building a strong brand. Creators bring you these audiences, and credibility.
Astute
@priyankamandal @vida_stanic1 That is exactly our vision :) - on the engineering side we've spent many sleepless nights crafting an agent that autonomously devises a strategy with you, creates campaigns, and runs them end-to-end for you, including placement and reporting on performance. We quite honestly want to go above and beyond just making them easier - we want you to be able to hand over your B2B growth function to our agent, with creator partnerships being one of the most effective yet underutilised channels for this!
Astute
@priyankamandal We got so much more to come too. New Media will be the distribution channel of choice for all B2B companies.