Así is a culture-forward fragrance house creating designer-inspired perfumes and home scents at honest prices. From confident florals to magnetic woods, our 49-fragrance collection celebrates self-expression—rooted in Latin influence, made for everyone. Find your signature scent without the luxury markup. Eau de parfums, eau de toilettes, room sprays, and reed diffusers—crafted to match your vibe, every day, every moment.

Lightfield — AI-native CRM that builds itself and does work for you

AI-native CRM that builds itself and does work for you

Hey Product Hunt 👋 We started Así because the fragrance industry has a transparency problem. A $200 designer bottle is mostly marketing, packaging, and markup—the juice inside often costs under $20 to make. So we built something different: 49 premium fragrances inspired by the scents you already love, made with the same quality ingredients, priced like they actually should be. But we didn't want to be just another "dupe" brand—we wanted Así to feel: Bold, Bilingual, and Rooted in Latin culture but made for anyone who wants to express themselves. A few things we're proud of: • 49 launch SKUs—eau de parfum, eau de toilette, room sprays, and reed diffusers • Dual-language experience (English + Spanish) across the entire site • Designer-inspired profiles without the markup—or the legalese Would love your honest feedback on the brand, the site, and the scents you'd want us to nail next. What fragrance do you wish existed at a fair price?

Lightfield — AI-native CRM that builds itself and does work for you

AI-native CRM that builds itself and does work for you

Así

Designer-inspired fragrances rooted in culture, not markup.

Designer-inspired fragrances rooted in culture, not markup.