Ariyh

3 min practical marketing tips based on research

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💡 3-min actionable tips based on the latest marketing science. 🎓 Research from the best business schools in the world. ❌ No biased opinions or sketchy data. Twice per week. For $0.
This is the 3rd launch from Ariyh. View more

The Science Based Playbook of Ecommerce

Boost your profits using the latest scientific discoveries

🎓 74 Ecommerce science-based recommendations
📈 Practical instructions on what to optimize and why
🧠 1,200+ pages worth of research, summarized

The Science Based Playbook of Ecommerce gallery image
The Science Based Playbook of Ecommerce gallery image
The Science Based Playbook of Ecommerce gallery image
The Science Based Playbook of Ecommerce gallery image
The Science Based Playbook of Ecommerce gallery image
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Launch tags:User Experience•Marketing•E-Commerce
Launch Team
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What do you think? …

Anna Kasumova
Hi Thomas! Congratulation to you! I used to work in ecommerce since 10 years. My doubt is about the rapid changes in e-commerce, because it's not a basic science like math, geography, or philosophy. It's very dynamic sphere of business so that I am afraid that I prefer to read modern articles or youtube for getting knowledges about ecommerce. But I understand that basic knowledges worth to be read. So that I think you should work with this objection on the website. I appreciate your hard work and your monetization scheme. I crossed my fingers for your project!
Thomas McKinlay
Maker
@anna_kasumova Thank you Anna for the feedback! These are the latest, peer-reviewed, scientific discoveries in marketing, such as how to ask for a referral in a way that makes it more likely for people to give them to you. The downside and big problem of articles or YouTube is that anyone can say whatever they want, even if it's untrue - which very often is not the case, or even if it was just a one off statistically insignificant event. With published scientific research that's much less likely to happen.
Franz Schrepf
I’m a reader of Thomas’ newsletter since the early days and it has helped me tremendously. This playbooks is like 100 of his most valuable newsletters condensed into one short read. A must-have for anybody in e-commerce!
Thomas McKinlay
Maker
@franz_schrepf Thank you so much Franz!!
Meruyert Sarsengaliyeva
I've been subscribed to your newsletter for almost 3 years now and I must say that it's one of a few newsletters that I never skip to read. As a marketer, Ariyh's scientific-based insights have been a tremendous help in shaping my strategies and this powerful playbook is an incredible source of information and a great addition to your already existing marketing insights!
Thomas McKinlay
Maker
@meruyert_sarsengaliyeva Thank you so much Meruyert!! Really happy to hear that - and thanks for sharing!
Felipe Kharaba
Great product, clear enough to be used even by non marketing professionals
Thomas McKinlay
Maker
@focall Thank you Felipe!!
Vlad Golub
Great resource for anyone looking to up their ecommerce game! Love the combination of scientific research and practical instructions. Can't wait to dive into the wealth of information!
Thomas McKinlay
Maker
@realvladgolub Thank you so much Vlad!! Looking forward to the results you'll get from it!
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