Argon Labs

Argon Labs

Technical Marketing as a Service

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Argon Labs is a boutique technical content, marketing, and growth agency. You can think of us as an extension of your developer relations team. Our expertise if focused on helping you build out your domain authority by producing world-class digestible content for your technical audience.
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Launch tags:APIMarketingSDK
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Barry Winata
Hey Everyone, I'm the founder of Argon Labs and I wanted to take this opportunity to tell you a bit about who we are and what we do. --------------------- What is Argon Labs? --------------------- We're a technical and developer marketing agency founded by engineers and marketers specializing in helping companies amplify their domain authority and industry presence. We know that emerging companies (startups to scaleups) often struggle with the resources, time, and expertise needed to craft high-quality technical content that resonates with developers and technical audiences i.e. engineers, CTOs, developer communities, etc. --------------------- The Problem --------------------- Building domain authority is a tough challenge, especially for up-and-coming startups that are laser-focused on product development and growth. The reality is, that creating impactful technical marketing materials requires a unique blend of deep technical understanding and marketing savviness — something many startups don’t have the bandwidth or in-house expertise to manage effectively. Remember: You might have an amazing product, but what's the point if your audience doesn't know about it. --------------------- The Solution --------------------- This is where Argon Labs steps in. We become an extension of your team, diving deep into your product to create technical marketing content. Whether it's tutorials, walkthroughs, or in-depth guides, we deliver content that not only engages but also builds credibility and authority in your niche. By doing this, you save time, reduce costs, and accelerate your path to becoming a recognized leader in your space. Here's what we offer (for now): 👉 Content production - tutorials, walkthroughs, guides, comparisons, listicles, thought-leadership pieces (both text and video) 👉 Strategy and advisory - work with you to craft up the right pieces for your target audience. This includes brainstorming, content briefs, etc. 👉 Developer portal - build out your developer reference documentation (API/SDK) including hosting 👉 Promotion and Distribution - support (incl. copywriting) your product and content via social media as well as developer-focused publications and communities --------------------- Our Track Record --------------------- In our journey so far, we’ve had the privilege of working with some incredible clients - Digital Ocean (Data/Infra), MongoDB (Data/Infra), Ably (Data/Infra), Tensorlake (GenAI), Openmesh (Web3), and so many others. Our content has helped these companies enhance their online presence, rank higher on search engines, and effectively communicate their value propositions to their target audiences. Ultimately, all of this contributed to driving organic traffic leading to product awareness, community building, lead generation, and much more. --------------------- FAQ --------------------- ⭐️ Why can’t I just hire an in-house content writer? Nowadays, the annual cost of a full-time senior-level ​technical writer exceeds $100,000+, plus benefits, bonuses, stock ​options, etc. Aside from that, you may not always have enough work ​to keep them busy at all times, so you're stuck paying for time you ​aren't able to utilize. With us, you can pause and resume your ​subscription as often as you need to ensure you're only paying when ​you have work available for them. Additionally, we’re not just content producers, we are also content ​strategists using our expertise/experience to help brainstorm the ​best ideas/topics alongside you and your team. ⭐️ Do you work with all types of tech companies? While we would love to work with every company, this isn’t possible. ​We work with companies that create products/services that are ​technical in nature and require their customers to install, deploy, and ​use them with specific knowledge and experience. ⭐️ What does your team look like? We are a small but mighty team of engineering leaders, technical ​writers (also engineers), content strategists, editors, and reviewers ​who have worked across Silicon Valley and APAC. ⭐️ What stage should the company be in? We can work across all stages from early to late-stage and growth. ​However, we prefer if you have already product-market-fit and ​identified your ideal customers before you work with us — this is to ​ensure we can create content without any short-term changes ​required around the product and the desired customers --------------------- 👋 We’d love to connect with you on Product Hunt! If you’re an innovator looking to boost your domain authority with top-tier technical content, let’s talk! We’re here to help you grow. 💬 Comment below if you have any questions or just want to say hi—we’d love to hear from you!