We didn’t go into this trying to build another influencer marketing tool. If anything, there are already too many tools. They all give you access to creators, filters, lists… that part isn’t the problem.

What actually takes time is figuring out who really fits your brand, and doing that over and over again without second-guessing every decision.

That’s what led us to the Creator Discovery Agent.

Instead of digging through profiles, you just describe what you’re looking for. Your Agent learns your brand, watches content, and vets creators based on actual fit. So what you get back isn’t a list you have to sort through, it’s creators that already make sense.

And once we had that working, we kind of realized… discovery is only the beginning.

Brands don’t need more tools, they need a system that actually runs. So we ended up structuring AMT in a way that felt a lot more real to how creator marketing actually works.

Programs are how you set things up long-term, like gifting, affiliate, or building ongoing relationships.
Partnerships are the creators you’re actually working with and growing over time.
Campaigns are how you activate them when you have something specific to launch.

When you look at it that way, it stops being this one-off, campaign-by-campaign and it actually starts to compound.

That’s what we’ve been working toward.

Would genuinely love to hear how other teams are handling this today, especially if you’re deep in creator marketing.

P.S. - Get 100 vetted creators for free today - https://app.amt.ai/onboarding!

AMT

Run creator marketing with AI, not manual work

Run creator marketing with AI, not manual work