@machinehuman I hope so! It seems like they're pretty open to developers building on top of their data—they've already mentioned plans to open up their SDK.
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I pre-ordered one almost a year ago (2/18/2013), mostly because of the heart rate monitoring, which is a must-have feature for me in an activity monitor. Price was $99 on Indiegog, not sure what the retail price will be. Units have yet to ship, which is a big disappointment. I've also realized in the interim that the lack of a display on the band is probably a deal breaker for me.
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