Ahrefs

Online SEO tools developer

4.5•42 reviews•

739 followers

Online SEO tools developer

4.5•42 reviews•

739 followers

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SEO tools

•

Keyword research tools

You don't have to be an SEO pro to rank higher and get more traffic. Join Ahrefs – we're a powerful but easy to learn SEO toolset with a passionate community.

Ahrefs Reviews

The community submitted 42 reviews to tell us what they like about Ahrefs, what Ahrefs can do better, and more.

4.5

Based on 42 reviews

Review Ahrefs?

Reviewers mostly see Ahrefs as a powerful, dependable SEO research tool, especially for backlink analysis, competitor tracking, keyword research, and site audits. Site Explorer and Keywords Explorer come up often, with users saying the data is deep, fast, and useful for content planning and link building. The main complaint is cost: many say pricing is high for freelancers, small teams, and agencies, and several dislike the credit-based model as opaque or restrictive. Some also mention a learning curve and lower intuitiveness for broader teams or beginners.

+39

Summarized with AI

Pros

backlink analysis (20)

keyword research (18)

competitor analysis (12)

comprehensive data (9)

site audits (7)

user-friendly interface (7)

content planning (6)

detailed reports (2)

fast performance (2)

Cons

pricing (15)

intimidating for beginners (3)

steep learning curve (3)

Pros

Cons

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Founder Reviews (14)

Other Reviews (28)

•32 reviews

What's great

comprehensive data (9)competitor analysis (12)keyword research (18)backlink analysis (20)

Ahrefs is one of those SEO tools where the depth of the data becomes more useful the longer a team works with it.

Site Explorer is probably the feature we come back to most. Looking at which pages bring competitors traffic, where their backlinks come from, and what they’re actually ranking for gives much more context than looking at a list of keywords in isolation.

Keywords Explorer and Site Audit are useful for different parts of the same process, so the research doesn’t have to be spread across several tools.

What needs improvement

steep learning curve (3)pricing (15)intimidating for beginners (3)

The pricing is the main thing that makes us pause, particularly for smaller teams.

There’s also a fair amount to learn before someone can use the platform properly. That depth is valuable for an experienced SEO team, but a simpler starting experience would help people get to the useful parts sooner.

For serious SEO work, though, the amount of data and research available in one place is hard to ignore.

vs Alternatives

SEMrush

Semrush is the closest comparison for us. It covers a similarly broad part of the SEO workflow, while lighter tools can be easier when the requirement is only keyword research or rank tracking.

Ahrefs feels particularly strong when backlink research and competitor analysis are a big part of the work.

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23 views2mo ago

Progress AI Observability

•2 reviews

What's great

detailed reports (2)comprehensive data (9)competitor analysis (12)keyword research (18)backlink analysis (20)

Ahrefs has been my go-to SEO tool for 10+ years now. I've used it basically since day 1 of working in SEO and it remains one of the most reliabe tools in my marketing stack.

What needs improvement

pricing (15)intimidating for beginners (3)expensive for individuals (1)

While the tool itself is top-notch, it is an expensive one, especially if you're a freelancer or even working in a small company. The investment is worth it, though.

vs Alternatives

SEMrush

Honestly, I didn't, I use both, but I often default to Ahrefs.

Ratings

Ease of use

Reliability

Value for money

Customization

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93 views6mo ago

•2 reviews

I really like using the AHREFS SEO tool. It comes with a ‘Keyword explorer’ service which provides its users with detailed information on each keyword. Besides that, I find its option to filter the list of keyword suggestions by keyword difficulty and keyword volume super useful while researching new keywords. Apart from the ‘Keyword explorer’ function, AHREFS also has many other features and is mostly known to be one of the most powerful tools for backlink analysis. Even better, AHREFS tells you exactly how many backlinks you need to rank in the top 10 for a certain keyword. Amazing, right?

What's great

keyword research (18)backlink analysis (20)

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58 views4yr ago

•14 reviews

What's great

competitor analysis (12)

I use it mostly to see which pages actually pull traffic for competitors, not for keyword volume, which I've stopped trusting anywhere. Site Explorer's top pages view has changed what we write for Arteza more than any keyword tool did, because it shows what already worked instead of what might. The annoying part is price. It's the most expensive line item we have that isn't compute, and credits burn fast enough that I check the counter before running a report, which is exactly the pricing problem I complain about in other products.

What needs improvement

pricing (15)

Credit consumption is opaque until after you've spent it. I'd like the credit cost of a report on the button before I click, not on a usage page afterwards. Small sites also get rounded down to what looks like zero traffic in exports, which is annoying when you are the small site.

Ratings

Ease of use

Reliability

Value for money

13 views1yr ago

•4 reviews

One of the most reliable tools for backlink analysis and keyword tracking. The UI is clean, data is fast, and the index is among the most complete in the industry. Perfect for agencies and SEOs handling competitive niches.

What's great

fast performance (2)user-friendly interface (7)comprehensive data (9)backlink analysis (20)

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18 views1yr ago

•3 reviews

I like the most about this Ahrefs is that I can easily monitored my website performances. This is one my reliable search engine tool . How my own website ranking goes and I can easily detect internal errors or any top issues about some URLs. It is my own business guide on how to optimise my websites to reach more traffic to visit customers to my website. The dashboard are all complete from tools and reports. So far it is my best overview software in monitoring my website.

What's great

detailed reports (2)comprehensive data (9)site audits (7)

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14 views2yr ago

•22 reviews

Ahrefs is also a good SEO tool, particularly known for its strengths in backlink analysis and competitive research. Its site audit and keyword explorer features are both reliable and user-friendly. However, similar to SEMrush, it is expensive, and some of the advanced features may be hard for beginners. Overall, it’s a good tool for marketers who focus on link-building and developing an effective SEO strategy.

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6 views1yr ago