Ahrefs

Online SEO tools developer

4.6•41 reviews•

716 followers

Online SEO tools developer

4.6•41 reviews•

716 followers

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SEO tools

•

Keyword research tools

You don't have to be an SEO pro to rank higher and get more traffic. Join Ahrefs – we're a powerful but easy to learn SEO toolset with a passionate community.

Ahrefs Reviews

The community submitted 41 reviews to tell us what they like about Ahrefs, what Ahrefs can do better, and more.

4.6

Based on 41 reviews

Review Ahrefs?

Reviewers see Ahrefs as a dependable, data-rich SEO tool they use often for backlink analysis, keyword research, competitor tracking, site audits, and content ideas. Keywords Explorer and Site Explorer come up repeatedly, along with praise for its large index, fast data, and generally clean interface. The main complaint is price: many say it feels steep for freelancers, small teams, and agencies, with one long-time user quitting after pricing changes. Some also mention a learning curve, weaker intuitiveness than rivals, or occasional instability.

+38

Summarized with AI

Pros

backlink analysis (19)

keyword research (17)

competitor analysis (11)

comprehensive data (8)

site audits (7)

user-friendly interface (7)

content planning (6)

detailed reports (2)

fast performance (2)

Cons

pricing (14)

intimidating for beginners (2)

steep learning curve (2)

Pros

Cons

Reviews

All Reviews

Most Informative

•11 reviews

What's great

competitor analysis (11)

I use it mostly to see which pages actually pull traffic for competitors, not for keyword volume, which I've stopped trusting anywhere. Site Explorer's top pages view has changed what we write for Arteza more than any keyword tool did, because it shows what already worked instead of what might. The annoying part is price. It's the most expensive line item we have that isn't compute, and credits burn fast enough that I check the counter before running a report, which is exactly the pricing problem I complain about in other products.

What needs improvement

pricing (14)

Credit consumption is opaque until after you've spent it. I'd like the credit cost of a report on the button before I click, not on a usage page afterwards. Small sites also get rounded down to what looks like zero traffic in exports, which is annoying when you are the small site.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

2 views7d ago

Progress AI Observability

•2 reviews

What's great

detailed reports (2)comprehensive data (8)competitor analysis (11)keyword research (17)backlink analysis (19)

Ahrefs has been my go-to SEO tool for 10+ years now. I've used it basically since day 1 of working in SEO and it remains one of the most reliabe tools in my marketing stack.

What needs improvement

pricing (14)intimidating for beginners (2)expensive for individuals (1)

While the tool itself is top-notch, it is an expensive one, especially if you're a freelancer or even working in a small company. The investment is worth it, though.

vs Alternatives

SEMrush

Honestly, I didn't, I use both, but I often default to Ahrefs.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

72 views3mo ago

•19 reviews

I’ve been relying on Ahrefs as my go‑to SEO powerhouse for months. The Site Explorer delivers the deepest backlink and organic‑traffic data I’ve seen, while Keyword Explorer surfaces actionable keyword ideas with accurate volume and difficulty scores. Content Explorer helps me find top‑performing topics in my niche, and the Site Audit tool flags technical issues before they hurt rankings. On the downside, the platform’s breadth means a steeper learning curve, and pricing can be prohibitive for smaller teams. Even so, Ahrefs’ data accuracy and toolset depth make it indispensable for serious SEO work.

What's great

comprehensive data (8)keyword research (17)backlink analysis (19)content planning (6)site audits (7)

What needs improvement

steep learning curve (2)pricing (14)

Report

109 views1yr ago

•2 reviews

AHREFS has significantly improved my approach to SEO, particularly through its powerful backlink analysis and keyword explorer features. The backlink analysis helps identify my site's link profile and new linking opportunities, while the keyword explorer offers valuable insights into search volume and difficulty for effective content planning. The user-friendly interface and regular updates keep the data fresh and accessible, even for non-experts. Although it can be pricey, the extensive features, including site audits and competitor analysis, make it worth the investment for serious marketers. Overall, AHREFS is an essential tool for enhancing SEO efforts, and I highly recommend it.

What's great

user-friendly interface (7)competitor analysis (11)keyword research (17)backlink analysis (19)site audits (7)

What needs improvement

pricing (14)

Report

86 views1yr ago

•2 reviews

I really like using the AHREFS SEO tool. It comes with a ‘Keyword explorer’ service which provides its users with detailed information on each keyword. Besides that, I find its option to filter the list of keyword suggestions by keyword difficulty and keyword volume super useful while researching new keywords. Apart from the ‘Keyword explorer’ function, AHREFS also has many other features and is mostly known to be one of the most powerful tools for backlink analysis. Even better, AHREFS tells you exactly how many backlinks you need to rank in the top 10 for a certain keyword. Amazing, right?

What's great

keyword research (17)backlink analysis (19)

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51 views4yr ago

•45 reviews

Ahrefs has been a game-changer for my SEO strategy. The keyword explorer is incredibly detailed, and the site audit tool helps me identify and fix issues quickly. I also love the competitive analysis features—they give me actionable insights to stay ahead in my niche. It's a bit pricey, but the value it delivers is absolutely worth it!

What's great

competitor analysis (11)keyword research (17)site audits (7)

What needs improvement

pricing (14)

Report

16 views1yr ago

•3 reviews

I've been using Ahrefs for the past year and it's one of the most powerful SEO tools I've worked with. Their backlink database is massive and the interface is super clean. While it’s slightly on the expensive side, the insights and competitor analysis features are worth it if you're serious about SEO.

What's great

user-friendly interface (7)competitor analysis (11)backlink analysis (19)

What needs improvement

pricing (14)

Report

9 views1yr ago

•4 reviews

Ahrefs has been my go-to tool for SEO research. The backlink database is massive and keyword explorer is spot on for the Aussie market. The only downside is the pricing.. it feels steep if you’re not running SEO at scale. Would love to see a lighter plan for smaller teams.

What's great

massive backlink database (1)keyword explorer (1)

What needs improvement

pricing (14)

Report

9 views1yr ago

•2 reviews

My preferred SEO software, use it for everything from backlink research and tracking to keyword research and competitor comparisons. Can be a bit unstable compared to SEMrush, but the filtering options are great and you can get priceless insights.

What's great

competitor analysis (11)keyword research (17)backlink analysis (19)

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12 views1yr ago

•4 reviews

One of the most reliable tools for backlink analysis and keyword tracking. The UI is clean, data is fast, and the index is among the most complete in the industry. Perfect for agencies and SEOs handling competitive niches.

What's great

fast performance (2)user-friendly interface (7)comprehensive data (8)backlink analysis (19)

Report

17 views1yr ago

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