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AdTrigger.io
Ad automation triggered by weather, live sport & more coming
23 followers
Ad automation triggered by weather, live sport & more coming
23 followers
AdTrigger pauses, enables, or adjusts budget on Google Ads campaigns when real-world conditions hit (live sports and weather). Rules check as often as every minute, compound with AND/OR, and every action is logged with its trigger reason. AI Analysis reads your account and recommends rules — one free run in every account. Built by a solo founder for marketers who babysit event-sensitive spend. All signups get PH bonus: World Cup live-match data access. Email bonus@adtrigger.io
I definitely like the concept behind this - congratulations. And sports and weather are great triggers to build from. What other triggers do you have in the pipeline? Stock market certainly seems like a good one to include. Plus (similar) money exchange markets. My only comment is there seems to be a significant jump in price between Agency and Enterprise. Would be useful to understand exactly what is offered in that plan... because the "every minute" refresh feels important for a sports related campaign. But the pricing feels quite painful! One last question... do the ad providers (Meta/Google etc) respond quickly enough to ensure that the wrong ads aren't cached when sport scores change?
@martin_tanner Hi Martin, thanks for your feedback!
Yes, Stock Markets and Economics data are already in the pipeline and its great to get confirmation on these already.
On pricing — fair push-back, here's the logic. Most tools in this space charge a % of ad spend (around 5% on average), which scales painfully: 5% of a $100k/mo account is $5,000 every month, forever. AdTrigger is flat, and tiers are priced on the three things that actually cost something: which data engines you use and how fast the trigger interval goes and what value that creates in cost savings. Agency checks down to every 15 minutes; the every-minute floor and the heaviest data usage live on Enterprise. It follows that these Enterprise accounts would see the most value benefit from avoiding wasteful expenditure by running their campaigns when conditions are not optimal.
Caching: genuinely a non-issue, and here's why — AdTrigger never touches creative. It flips delivery state (pause/enable) or budget at the campaign/ad-group level via the Google Ads API, so there's nothing to cache-invalidate; the change takes effect on the campaign status and the campaign itself remains unchanged. In the World Cup quarter-final, a rule took an ad group from off to actively serving within ~60 seconds of the goal.
Again thank you for taking the time to interact.
Really cool idea, especially for sports and weather-based ads. What happens if something changes right after the trigger, like a goal being overturned?