Stumbled across AdAnt on PH while trying to solve a real headache: we were spending way too much time manually researching what hooks were working on TikTok and Instagram before even touching a creative brief. The research-first approach here genuinely clicked for me. You feed it your product context and it scans real-time social data to surface what formats are actually converting in your niche, not just "what's trending" in a generic sense. That specificity matters more than people realize.
Spent about two weeks running it for a few campaigns and the strategy output is solid tbh. The infinite canvas for organizing scripts and creatives is a nice touch, though the tool still leans more toward strategy than full production. If you're expecting one-click polished video output, that's not what this is. It's more like having a sharp creative strategist on call who's done the research legwork for you before you start shooting or editing.