Darius Tran

After being on Product Hunt for almost 4 years, I ve realised one thing.

The vast majority of people launch their product once, and that s it.

It gives me a slight feeling that the product might stop existing a few months later.

On the other hand, makers who repeatedly launch major updates give me the impression that they re serious about their product s direction.
I d probably feel much more comfortable paying for a lifetime deal from them because the product is likely to still be around months from now.

I'll go first.

Six months ago I was running growth for a small team. Seven tools open at once. I'd draft something in Notion, paste it into the CRM, copy the numbers from Analytics into a Sheets report nobody read, then schedule the post in a different tab. Every week the same loop. Nothing talked to each other, so I was the integration layer.

Posted daily progress updates, screenshots, behind-the-scenes stuff. Got likes, some nice comments, almost zero actual signups. Made me wonder if "build in public" is overrated for early traction, or if I was just doing it wrong.

For those who got real early users this way, what made the difference? Was it a specific platform, a different kind of content, or just consistency over a longer time than 3 weeks?