ABrush
AI Studio for Digital Artists
197 followers
AI Studio for Digital Artists
197 followers
ABrush brings leading AI models and production-ready advanced AI workflows into the environment where artists already work. We use AI to remove repetitive production work, accelerate iteration, and give artists more time for creative decisions, while keeping the artist in control of the final result. AI speeds up the process and cuts the cost of routine. Created by artists, for artists.
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Hi Product Hunt! I’m Ivanna Pogrebniak, CEO of ABrush.
Why we built ABrush
We are AB Games, the team behind Hidden City, the 5th title globally in the HOPA genre with more than 90 million players worldwide.
When AI first entered game development, we immediately began looking for ways to best utilize and customize its abilities to improve our industry’s creative processes.
The question for us was always: “How can we reduce the distance between an AI-generated image and production-ready artwork while keeping full creative control in the artists’ hands?”
We built the answer in the form of ABrush. And after three years of internal use across our own production teams, we're very excited to bring it to Product Hunt!
What makes ABrush different
ABrush brings 23+ leading AI models directly into Photoshop, so artists can access AI without constantly exporting, switching, downloading, and importing. But being inside Photoshop is only part of it.
It is a creative suite that turns often unpredictable AI generation into a much more controlled and repeatable process. Your style, process, and action sequences can be encoded into reusable workflows.
And this extends across teams. Styles, settings, workflows, and generation libraries can be shared, so a studio can build up its own creative system rather than having every artist start from scratch.
Throughout all of this, the artist stays in control. We want AI to speed up the difficult and repetitive parts of production, while giving artists more ways to direct the result, not decide what the artwork should look like for them.
That combination is what we built ABrush around: AI inside the environment artists already use, higher control from generation to final image, and tools that make those processes repeatable across an entire team.
I’ll be here with the team today, so give it a try and let us know what you think!
@ivanna_pogrebniak looks perfect for speeding up routine asset creation without completely losing our studio's specific art style. such a good one i find today...huge congratulations to the whole team🙌
Thank you so much @vikramp7470! It’s wonderful to hear that from a professional in the field. Really appreciate the support 🙌
Any idea why I cannot reach the website?
So sorry about that, @busmark_w_nika! 🙏 We had a temporary issue on our side, but it’s been fixed now. Could you please try again? It should be working normally.
@ivanna_pogrebniak It works :)
how much control do artists have over the final output when using the AI workflows?
Thank you so much for the question, @yanina_bondar! 🙌😊
That was one of the most critical considerations for us when building ABrush. Our solution was built inside AB Games, a real game development studio, where we had to make sure of this exact thing.
We dedicated a great deal of time and effort to ensuring that ABrush only works to speed up production without taking any of the creative direction away from the artist one bit.
You have a wide range of tools at your disposal for different tasks and levels of control. There is an Edit mode for modifying an image via prompts, where you can also draw a sketch or specify a target area, as well as classic Img2Img, which offers extensive control over the degree of change and supports custom-trained LoRA styles, ControlNet, and more.
The whole system is designed around keeping the creativity and final say with the artist, while using AI to remove repetitive production work and speed up the parts that don’t need to take up the artist’s time.
@ivanna_pogrebniak Oh! Congrats on the launch!
This is exactly in the field we’re working in =)
So, my question is mostly related to 3D models: How does it work?
We’re always trying different tools for this, but they aren’t as satisfying as we’d like.
What kind of topology does your tool generate - triangulated? Is it usable for the next stage of rigging? Are there UV maps for texturing customizations?
Are the models mainly designed for game production? We’re working on animated film production, so I’d love to understand how well they could fit into that workflow.
I’d like to know more and, of course, give it a try!
P.S. sorry for such many questions =)
Thanks so much, @adana, these are great questions and it’s wonderful to meet someone in the same field!
At the moment, ABrush unfortunately doesn’t generate 3D models, so we don’t currently produce topology, UV maps, riggable meshes, etc. Our focus is more on the 2D side inside Photoshop.
That said, ABrush could still potentially fit into the earlier stages of a 3D/animation workflow for generating concepts, character designs and sheets, variations, and visual references.
So for animated film production, I’d see ABrush as a concept and pre-production tool at most rather than a dedicated 3D studio.
I know it probably wasn’t the answer you were hoping for but we would love for you to give it a try and hear how it fits into your workflow!
@ivanna_pogrebniak That’s exactly an answer I’d love to hear - what can ABrush be used for in our case =)
Going to check it out !
Good luck, guys <3
Thank you so much, @adana 🫶✨
Been tracking this since the early days. Amazing product - excited to keep using it 🙌🏽
Thank you so much @vishyvish! We're very excited to add new features, customizations, and more in the following weeks.
Incredible launch! Wishing the team massive success