In the last 2-3 years, I've seen myself get more and more into watches. Not sure if it's because of smartwatches, or because of Instagram, which is the platform of choice for watch lovers and new watch companies such as The Fifth, MVMT, Lord Timepieces and similar. Instagram became their main advertising and selling platform, which is great, but makes search really hard. With it's pinterest-ish look and great search, this site could evolve to become a prime destinations for watch watchers.
Superwall
Sproose