Honestly, we saw a major problem with the way people currently use social media. On multiple occasions, our team saw our friends and family members going on social sites such as Facebook/Twitter/Instagram, and saying things like "that is a really great shirt". However after they made these comments, they would have to text or call their friend to ask where they bought it. Just trying to make things more efficient.
There's a crop of products attempting to make "Instagram for e-commerce" and Sproose looks to be playing in this space now.
Shopsy (http://www.producthunt.com/posts...) was another product that was hunted months ago but I think the founder, @billymuro, now works at Two Tap, which powered the e-commerce piping for his app.
@daveambrose we spent a lot of time collecting affiliate links for all of the major retailers. This included meeting with the retailers in person and over the phone. It was a really important step for us and we spent a lot of time on it. We are determined to fix the inefficiencies with the current social media platforms, and we knew that collecting a massive clothing/accessory inventory, would provide the best experience for the everyday users, bloggers, fashionistas, and brands on the app.
@daveamrbose We stay out of the transaction process. We let the user work directly with the retailer/merchant, however we are working on ways to streamline this process and reduce friction.
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