2.0 exists to advance the practice of Customer Success. Each magazine issue provides useful insight into what the most effective Customer Success teams are doing.
Companies now recognize the impact retention has on overall growth rates. But this shift towards focusing on the post-sale experience requires Customer Success to design new partnerships with Product, Marketing, and Sales to bring the voice of the customer into decisions.
So I’m delighted to bring you the inaugural issue of 2.0, where we explore how Customer Success leaders can do just that. It provides a tactical framework for collecting customer feedback and sharing that with Product. It has the latest thinking on how Marketing and CS should work together, and it shares examples of what to do when there’s friction between Sales and CS.
If you’re in Customer Success or working alongside CS, grab a copy today and let me know what you think.
Congratulations to Chris and the greater Nuffsaid team for launching this. I know how much effort goes into work like this. Well done!
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In a former life I founded and ran a company called Blurb (since acquired and still going strong.) Blurb enables people to create, print and publish their own books and magazines - so I know how challenging and rewarding it is to write, design and produce a magazine as informative and beautiful as this one. Congrats to all those at Nuffsaid who played a part in this new publication. And extra kudos for focusing on the heretofore taken-for-granted Customer Success function - it's time for these folks to get access to important inormation for how to grow their own success!
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Saas companies that invest early in customer success culture, people and tools have a huge advantage of their peers
Theysaid
Pricing Page Teardown from ProfitWell
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