I m growing a small SaaS. And cloud costs are starting to hurt. I keep hearing about founders stacking $100-300k in Google Cloud credits, but all the advice feels vague or locked behind big-name accelerators.
Where did you actually get credits?
Any creative hacks or things to avoid?
If you ve cracked this, I d love to hear what worked.
And if you re still figuring it out too, just drop a comment. If I ve gathered some useful stuff, I'll be happy to share.
The hardest part of marketing a product catalog isnโt creativity, itโs turning inventory into usable assets.
What it is: Pomelli Catalog is a new feature in Googleโs Pomelli marketing agent that generates brand-consistent campaigns and AI photoshoots directly from your product or service catalog.
Small businesses donโt just need campaign assets, they need assets for every product. Creating those manually, shoot by shoot, is where time and budget disappear. Pomelli already understood brand identity from a website; Catalog extends that across the full product set.
What makes it different: The standout feature is AI photoshoot generation. Traditional product shoots can cost hundreds or thousands of dollars and take weeks to organize. Pomelli generates studio-style product imagery and campaign copy tied to your brand identity in a single workflow.
Key features:
Product or service catalog as campaign input
AI-generated product photoshoots
Brand-consistent creatives and messaging
Business DNA profile as the creative foundation
Free via Google Labs
Benefits:
Product-level assets without per-product shoot costs
Consistent branding across the catalog
Campaigns grounded in actual inventory
Who itโs for: E-commerce brands, independent retailers, and SMB marketers who need scalable product photography and campaign assets without a large production budget or team.
The useful part of Catalog is that it combines two normally separate workflows, photography and campaign creation, into a single pass. For lean product teams, thatโs a meaningful reduction in time-to-assets.
P.S. I hunt the latest and greatest launches in tech, SaaS and AI, follow to be notified โ @rohanrecommends