Monitor your pet's location & activity from your smartphone

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Thanks for the support everyone! We're excited to get WhistleGPS out into the world :)
Interestingly enough they appear to be the launch customer of a new cellular network: http://www.technologyreview.com/...
Quantified, trackable doggies. Neat. Only $49/each to preorder for the next 7 days.
crazy. In my day we would walk outside with some raw bacon and hope the dog smelled it. This is an awesome idea.
Just got one.