WHAT IS THIS?

WHAT IS THIS?

Products for a more literal world.

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The dumbest good idea you've ever worn. We sell minimalist, self-declaring products like a tote bag that says "THIS IS A TOTE BAG" and a hat that says "THIS IS A HAT."
WHAT IS THIS? gallery image
WHAT IS THIS? gallery image
WHAT IS THIS? gallery image
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Launch tags:Fashion•Accessories•Streetwear
Launch Team / Built With
Famulor AI
Famulor AI
One agent, all channels: phone, web & WhatsApp AI
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What do you think? …

Will Rose
Maker
📌
"What Is This" truthfully started several years ago when I made myself a phone case that said "this is a phone case." After receiving many comments about it and realizing that somehow nothing like this brand really exists, my wife and I decided to launch our first line of products. We also wanted to make sure we focused on high quality goods, so everything is 100% cotton, and the tote bags in particular are made in NH.