WHAT IS THIS?

WHAT IS THIS?

Products for a more literal world.

4 followers

The dumbest good idea you've ever worn. We sell minimalist, self-declaring products like a tote bag that says "THIS IS A TOTE BAG" and a hat that says "THIS IS A HAT."

WHAT IS THIS? launches

Launch date
WHAT IS THIS?
WHAT IS THIS?Products for a more literal world.

Launched on December 7th, 2025